Friday, April 24, 2015

Kevin Benedict's Mobile Industry News and Strategies – Week of April 19, 2015

Welcome to Mobile Industry News and Strategies, an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

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According to the latest Internet Retailer’s 2015 Top 500 Guide, more merchants are using Branding Brand than any other mobile commerce platform. Branding Brand offers mobile commerce services to merchants that are interested in engaging the mobile consumer base.  Read Original Content

Online marketplace company Snapdeal has acquired a Bangalore mobile recharge service called Freecharge.  This makes Snapdeal the largest mobile commerce company in the country.  Read Original Content

Younger Internet users are driving the mobile commerce growth, with roughly 40 percent of those between the ages of 16 and 24 worldwide using a mobile device to shop online each month, according to a quarterly m-commerce report from Global Web Index.  Read Original Content

B2M Solutions’ mobile software delivers valuable insight and actionable analytics for enterprise customers. Business leaders and managers within the mission critical, rugged mobile enterprise now have operational views of key business and technology analytics affecting performance and productivity. B2M software is developed with specific functionality to help organizations identify and unblock mobility problems as soon as, or even before, they occur, allowing customers to sustain critical business processes and gain competitive advantages. To Lean more visit  This newsletter is sponsored in part by B2M Solutions.

Mobile now accounts for more than a third (34 percent) of all global ecommerce transactions, with US mobile transactions growing 10 percent in just the last three months, a new Criteo report reveals.  Read Original Content

A new study released by Barclays shows U.K.-based consumers — who currently spend $14.2 billion a year on mobile retail transactions — are predicted to spend $78.7 billion annually on such purchases by 2024.  Read Original Content

BlackBerry has announced its acquisition of WatchDox, a move designed to further enhance what BlackBerry calls its best-in-class mobile security and give enterprises unmatched control over their files even after data leaves the corporate network.  Read Original Content

There could be a resurgence in email if Google’s new targeting program gets off the ground.  Reportedly, Google is discussing ways to allow advertisers to target ads in search results at their existing customers. If advertisers hand over customer information such as email addresses, Google could then use that information to target ads.  Read Original Content

Apple Pay may finally be ready to expand beyond the U.S. market. Recent reports suggest Canadian banks have been in negotiations concerning Apple Pay and, if successful, these negotiations could bring the mobile payments service to Canada by the end of this year.  Read Original Content

According to Matthew Bright, Chair of the NFC Forum’s Retail working group, and director of technical marketing at Thin Film Electronics, there are about one billion NFC-enabled phones worldwide.  Read Original Content

Global ad spending on social media will total $23.68 billion this year and reach $35.98 billion by 2017, accounting for 16 percent of all digital ad spending worldwide, according to the latest projections from digital consultancy eMarketer.  Read Original Content

The mobile health market is expected to reach $32 billion by 2019. The US is not the only country leading in mobile health adoption, as Denmark is a leading nation in Europe advancing in the mobile health market, according to a survey published by market research company Research2Guidance.  Read Original Content

Partners HealthCare has announced a partnership with Samsung Electronics to co-develop mobile health solutions. Initially, the Boston-based integrated health system will work with the electronics giant to create chronic condition management software.  Read Original Content

With mobility expected to become a more strategic priority for Australian organizations, the enterprise mobility market has been forecast to reach AU $4.9 billion by 2019, according to Telstye's latest study.  Read Original Content

The global mobile phone market is expected to reach 2.35 billion units in 2019, up from 1.96 billion in 2014, according to the latest worldwide forecast by technology analyst firm CCS Insight.  Read Original Content

A new Decisive Analytics report shows that across the U.S., Europe, and Asia the majority (68 percent) of enterprise IT decision makers say preventing or mitigating targeted attacks is the single most urgent mobile security priority, followed by achieving and maintaining regulatory compliance (66 percent).  Read Original Content

Eighty-one percent of CEOs see mobile technologies as being strategically important for their enterprises.  The top three technology priorities of industrial manufacturing CEOs are mobility (73 percent), cyber security (72 percent) and data mining and analysis (70 percent), according to PwC’s new report.  Read Original Content

InstaMed, a health care payments network, has announced it will be supporting mobile payments made through Apple Pay. According to InstaMed, approximately 20 percent of consumers have unpaid medical bills. This is largely due to confusion regarding the payment process.  Read Original Content

Tumblr introduced a change to its service that will encourage users to purchase or fund products and campaigns on other websites, including Etsy and Kickstarter. With an update to its mobile application for iOS, posts that link to those sites as well as others will now automatically be given buttons that let others “Buy,” or “Pledge,” or “Get Involved.”  Read Original Content

Mobile advertising spending in the US jumped 76 percent to $12.5 billion last year, overtaking display ads to become the second-largest online ad format, according to a joint report from the Interactive Advertising Bureau and PwC, the professional services firm.  Read Original Content

New research by Barclays has predicted Scottish consumers will spend £2.4 billion each year via mobile devices by 2019, making a rise of 224 percent in 5 years.  Read Original Content

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Videos and Podcasts of Note

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Whitepapers of Note

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Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.