Wednesday, April 15, 2015

Kevin Benedict's Mobile Commerce News Weekly – Week of April 12, 2015

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

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Online marketplace company Snapdeal has acquired a Bangalore mobile recharge service, Freecharge.  This makes Snapdeal the largest mobile commerce company in the country.  Read Original Content

As smartphone sales continue their journey north surging by 51 percent every three months, the mobile commerce market is expected to grow by 55 percent from its present size of $2 billion to $19 billion by 2019, a Zinnov study said.  Read Original Content

In China the number of mobile shoppers grew to more than two hundred million, while in India the share of mobile shoppers of online buyers in the cities increased from just over 20 percent to more than a half, according to Research and Markets.  Read Original Content

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The gap between retailers that conduct a lot of mobile commerce and those who don’t is widening.  The mobile share of commerce transactions of retailers at the top grew from 35 percent to 38 percent in the first quarter, according to Criteo, which measured and analyzed one billion transactions in 3,000 online retail and travel businesses.  Read Original Content

Mobile commerce is likely to overtake e-commerce in the next few years.  "It is estimated that the mobile app downloads would grow sixfold by the end of this year to 9 billion apps," said a KPMG report, adding that India has been the fastest growing mobile app market in both 2014 and 2013.  Read Original Content

UK consumer retail spend on mobiles and tablets is forecast to hit £53.6 billion a year by 2024, according to research from Barclays, but only three percent of retailers said they are at the cutting edge of being mobile-ready and 70 percent said they did not have a mobile-enabled websites or apps in place.  Read Original Content

In Canada the demand for mobile payment service is on the rise, and nTrust is willing to accommodate this demand. The company intends to provide consumers with more than a mobile wallet platform, however, as its service will be considered an “all inclusive shop” where funds are transferred through a closed loop ecosystem.  Read Original Content

According to recently released survey data from the Federal Reserve and an analysis conducted by Business Insider, about half of all smartphone owning American adults are now using mobile banking in some form, but at the same time, there is still a long way to go before it can be considered to be truly mainstream.  Read Original Content

An InReality report reveals that more than half (53 percent) of shoppers surveyed said they preferred to research products on mobile in-store. That figure rises to 57 percent among shoppers aged 18-24.  Read Original Content

New company data being released by Kochava points to a thriving mobile marketplace. According to their numbers mobile transaction numbers increased 470 percent (Q1 2014 vs. Q1 2015). Kochava links their growth to offering actionable data and measurement to their users.  Read Original Content

A new study from Juniper Research predicts ticket purchases using mobile and desktop devices will almost double in the next four years.  The research also claimed mobile handsets would account for more than half of these purchases in 2019.  Read Original Content

Oxfam is tapping into the growing importance of mobile with the roll out of a Near Field Communication trial to enable supporters to make a donation or receive video content.  Using this technology consumers will be able to tap their mobile phone on to an interactive poster, collection tin, or wristband to donate funds or to receive information.  Read Original Content

Mobile ad spend in the UK hit £1.62 billion in 2014, up 63 percent year-on-year.  That’s according to the latest report from the IAB and PwC, which found mobile ads now account for 23 percent of the total £7.2 billion spent on digital advertising during the year – up from 16 percent in 2013.  Read Original Content

According to InMobi’s latest report, mobile advertising on its network grew 33 percent in 2014 and in-app advertising increased 45 percent.  Read Original Content

According to a report from display advertisement specialist Criteo, 44 percent of ecommerce transactions are now done through smartphones in the UK.  Read Original Content

Latest Articles on

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Videos and Podcasts of Note

88% of enterprises have mobile deployments but only 8% of mobile service directors know how their deployments are performing
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Elemez Mobile Intelligence Platform from B2M Solutions
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Whitepapers of Note

Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise
Making BYOD Work for Your Organization


Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.