Thursday, March 26, 2015

Kevin Benedict's Mobile Commerce News Weekly - Week of March 22, 2015

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Connected Globe News Weekly
Also read Field Mobility News Weekly
Also read Mobile Cyber Security News Weekly
Also read Mobile Health News Weekly
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The days of the desktop — and laptop, for that matter — are making way for the age of mobile. At the top 10 U.S. retailers, almost 50 percent of users utilize only mobile devices to shop.  Read Original Content

Mumbai-based Super Jobs Pvt Ltd, the company behind jobs search and resume building app under the same brand, has acquired mobile commerce enabling firm Crunch Commerce Inc.  Read Original Content

Tokenization is a leading driver behind the adoption of mobile payments, according to Visa. The company’s global head of mobile products, Bill Gajda, believes the introduction of tokenization is making the mobile payments space more secure.  Read Original Content

B2M Solutions’ mobile software delivers valuable insight and actionable analytics for enterprise customers. Business leaders and managers within the mission critical, rugged mobile enterprise now have operational views of key business and technology analytics affecting performance and productivity. B2M software is developed with specific functionality to help organizations identify and unblock mobility problems as soon as, or even before, they occur, allowing customers to sustain critical business processes and gain competitive advantages. To Lean more visit www.b2msolutions.com.  This newsletter is sponsored in part by B2M Solutions.

Mobile shopping in China saw tremendous growth in 2014.  According to the study from iResearch, mobile spending tripled in 2014 over what it had been in 2013.  Read Original Content

Swrve announced it would be supporting a range of different types of “rich media” messages that will open the company up to mobile marketing.  Among these mobile marketing opportunities will be interactive messages, video content, and surveys that allow the consumer to actually take part in the conversation.  Read Original Content


According to an eMarketer research report, smartphones account for 11.2 percent of e-commerce revenue, and tablets account for 13.7 percent. In contrast, smartphones account for 29.9 percent of total e-commerce traffic, whereas tablets account for just 14.4 percent of total e-commerce traffic.  Read Original Content

Consumers may be somewhat uneasy about making a mobile purchase, according to a recent survey from Baird Equity Research. Though mobile commerce has been gaining more attention, consumers still prefer to use more conventional forms of commerce when making purchases, especially in physical stores.  Read Original Content

The team that figured out how to engineer micro-targeted engagement for Obama’s 2012 re-election campaign has officially announced the launch of a mobile commerce platform called Modest. This platform allows retailers to create a free mobile app store or drop a smooth shopping experience into an existing mobile app in minutes.  Read Original Content

According to a Vizury report, consumers are using their mobile devices for more than just searching for products online. Mobile commerce throughout the country has growth by 130 percent over the past year, with mobile representing 58 percent of all online sales made in the country.  Read Original Content

The Baselworld Watch and Jewelry Show in Basel, Switzerland was hyped with announcements about wearable technology, such as the luxury smartwatch that is expected to result from a new partnership among Google, Intel, and the TAG Heuer Swiss watch-making company.  Read Original Content

Facebook is preparing its announcement of a new measurement tool for social media marketing firms that may help the network offer better competition for Google and allow the company to take on a greater share of the smartphone based ad marketplace.  Read Original Content

According to Chicago media reports, Metra will soon roll out a new mobile ticket-purchasing platform for commuters that will be a game-changing resource for train passengers.  Read Original Content

According to a survey from MasterCard, China continues to lead in terms of mobile shoppers, with approximately 70 percent of the country’s mobile population using their devices to shop online.  Read Original Content

More than 40 percent of e-Commerce sales in the UK are now carried out on mobile devices, according to a new report by online retail association IMRG, and consultancy firm Capgemini.  Read Original Content

Mobile commerce in South Korea is expected to experience rapid growth in the coming years. A Boston Consulting Group report shows South Korea’s mobile Internet economy reached $28 billion in terms of revenue in 2013.  Read Original Content

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Whitepapers of Note


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Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.