Wednesday, December 17, 2014

Mobile Commerce News Weekly - Week of December 14, 2014

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

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Rakuten, the massive e-commerce giant from Japan, has now released an official statement declaring it has brought in $1.1 billion worth of revenue in Singapore via mobile commerce channels.  Read Original Content

Flipkart and Snapdeal, two of the largest online retailers in India, are beginning to focus their marketing efforts on the mobile space. A growing number of Indian consumers are gaining access to mobile devices and the Internet, which has lead to a surge in mobile commerce activity.  Read Original Content

According to Adobe’s Digital Index online shopping data for Cyber Monday, 19 percent of total online sales (equating to $328 million) were driven by mobile devices. Meanwhile, mobile phones and tablets accounted for 42 percent of online traffic, a year-on-year increase of 21 percent, according to stats released by Monetate.  Read Original Content

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According to a report on the 2015 retail industry published by Kiwoom Securities on December 14, local mobile shopping transactions are expected to reach US $6.3 billion in the third quarter of next year, surpassing the US $5.8 billion of PC-based e-commerce.  Read Original Content

A report from Alipay indicates over half of the online transactions that occurred at Alibaba over the first ten months of the year occurred over mobile commerce. In fact, mobile phones were responsible for 54 percent of the online transactions using Alipay from January through the end of October.  Read Original Content

Criteo released its Q4 2014 State of Mobile Commerce Report, providing the eCommerce industry with critical insight into consumers' mobile shopping behavior and trends. It found mobile now accounts for more than 30 percent of eCommerce transactions globally and over 27 percent of eCommerce transactions in the U.S.  Read Original Content

The Consumer Electronics Association has released the result of a recent study and data analysis indicating there is a growing number of people who are looking to mobile commerce as a part of their overall shopping process, regardless of the fact that worries about privacy remain high.  Read Original Content

Starbucks is planning to launch a new service for iPhone users next year. The service is called Mobile Order & Pay and it allows customers to place orders from their iPhone before they even set foot in a Starbucks store. The service is part of the company’s ongoing mobile commerce mission.  Read Original Content

Over two billion mobile phone or tablet users will make some form of mobile commerce transaction globally by the end of 2017, up from 1.6 billion this year, according to a new Juniper Research report.  Read Original Content

Google reports 71 percent of in-store shoppers who use smartphones for online research say their device has become important to their in-store experience.  Read Original Content

More than four million mobile barcodes were scanned via mobile shopping apps over the Thanksgiving Weekend and Cyber Monday, according to Scandit. According to researchers in some cases the scans were 40 times higher than 2013 scanning numbers.  Read Original Content

The team at International Data Corporation recently shared with MMW its outlook for 2015, a year IDC expects will be the year when Internet of Things starts to deliver against the hype.  Read Original Content

According to a recent study done by the cosmetics company L’Oreal (which has long been the leader in digital marketing among cosmetics companies), 70 percent of consumers are doing online research before making a purchase.  Read Original Content

According to a recent Frost & Sullivan survey, the amount of respondent companies that reported the deployment of at least one mobile worker application has risen from 73 percent in 2013 to 82 percent this year.  Read Original Content

The Girl Scouts have long sold cookies in order to fund their programs, but this year, they are taking an entirely new direction in order to make sure that it is even easier to support them, by using online and mobile commerce tools.  Read Original Content

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Kevin Benedict
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Digital Transformation, EBA, Center for the Future of Work Cognizant
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.