Wednesday, December 03, 2014

Mobile Commerce News Weekly – Week of November 30, 2014

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

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Research from UK-based Juniper Research finds that smartphone and tablet users will make 195 billion mobile commerce transactions by 2019, up from 72 billion in 2014.  Read Original Content

"In India, the mobile Internet traffic now outweighs personal computer traffic. With increasing penetration of smartphones, India is all set to be a massive market for m-commerce," Amazon India Vice President and Country Manager Amit Agarwal told PTI.  Read Original Content

For fashion portal Jabong, m-commerce constitutes 30 percent of its sales and Founder and Chief Executive Officer Arun Chandra Mohan said it would drive the growth of the sector.  Read Original Content

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IBM is planning to launch a new business-to-business mobile commerce platform based on its WebSphere Commerce software. The new platform is called IBM B2B Commerce, and is designed to provide a shopping experience for businesses that is more akin to consumer shopping.  Read Original Content

According to the 2015 edition of the Internet Retailer Mobile 500, mobile sales by retailers will reach $83.78 billion in 2014, up 79.9 percent from $46.56 billion in 2013. Mobile is definitely making its way into the big conversations in marketing meetings.  Read Original Content

According to a study conducted by global financial group ING, Europeans are now shopping frequently via mobile phone, with the British being the most impulsive shoppers.  Read Original Content

Dynatrace released its 2014 Mobile Holiday Shopping Survey and the results reveal more people will shop online than they will in stores. Slightly less than 40 percent of all mobile users and 50 percent of millennials say they will use their devices to purchase goods rather than travel to brick-and-mortar stores.  Read Original Content

According to IBM research, online sales were up 14.3 percent this Thanksgiving over the same period on Thanksgiving 2013.  Mobile traffic accounted for 52.1 percent of all online traffic, an increase of 22.4 percent year-over-year.  Read Original Content

According to a survey by Retale, 56 percent of consumers said they would be willing to participate in mobile commerce to purchase a gift for others or something for themselves. A massive 91 percent of respondents noted they had already made a mobile payment in order to purchase a product.  Read Original Content

According to the results of recent research conducted by Dynatrace – an app performance management firm formerly known as Compuware APM – 37 percent of American smartphone and tablet users see mobile commerce as a more appealing experience than actually going to a store’s physical location in order to make a purchase.  Read Original Content

A recent study by Newzoo indicated mobile gaming revenues would shoot up by 42 percent over the next year, with almost $41 billion in revenues by 2017. Read Original Content

As a whole, online sales for Thanksgiving 2014 grew 12.2 percent, with mobile sales accounting for 74 percent of that traffic, according to Mobile Thanksgiving Day shopping grew 26.1percent over 2013.  Read Original Content

Apple and a slew of partner companies have now made the official announcement that the iAd network has begun accepting “programmatic” mobile marketing ad purchases, in a move that has thrown Apple in direct competition with a range of other smartphone and tablet based advertising services.  Read Original Content

According to comScore, online retail spending during this holiday season is expected to rise by 16 percent, a larger percentage than was seen last year. Holiday e-commerce spending is expected to reach $61 billion this year.  Read Original Content

Downloads of mobile commerce applications in China climbed almost 80 percent in October from a year earlier as more consumers use smartphones to shop online as part of the country’s Singles Day holiday sales.  Read Original Content

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Kevin Benedict
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.