The next generation of mobile web user experience (powered by libraries such as Famo.us / Angular) are going to offer exciting new possibilities for B2E applications that want to mask complex and tiresomely interactions with back end systems. Studio 13 is already experimenting with the art of the possible in some complex real-world engagements . This drives up employee engagement and reduces time overhead which in turn saves on operational expenditure. It also allows mobile web user experience to offer competitive B2C applications that include Gamification and are not dwarfed by native Apps.
Now that HTML 5.0 is finally a W3C recommendation (http://www.w3.org/blog/news/archives/4167) and the focus has shifted towards strengthening the parts of the Open Web Platform that developers most urgently need for success (http://www.w3.org/blog/2014/10/application-foundations-for-the-open-web-platform/) then there will finally be solutions for world class UX, which means it won’t have to play second fiddle to native Apps ever again.
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Browse the Mobile Solution Directory
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.