Wednesday, October 22, 2014

Mobile Commerce News Weekly – Week of October 19, 2014

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

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A study by Unique Digital and YouGov found online consumers are now using mobile devices to search for and make finance and travel purchases (42 percent), with more than half (52 percent) booking hotels this way.  Read Original Content

Exactly a year after it launched a mobile app, Amazon India gets half its traffic from smartphones. "The significance of mobiles is much higher in India than anywhere else as most of first time internet users will come on the mobile," says Amit Agarwal, country manager and vice president, Amazon India.  Read Original Content

"Three years back less than two percent transactions were on mobile; now half the transactions are on mobile apps, particularly for e-commerce companies. By 2017, I see 70 percent-80 percent transactions via smartphones," Rajan Anandan, managing director, Google India says.  Read Original Content

The cost and time to mobilize enterprise applications can actually meet or exceed the original cost and time to implement those systems. In their new report, “StarMobile Transforms Enterprise Apps into Mobile Apps”, 451 Research details the advantages of StarMobile’s app development tool and how it can drastically reduce the cost and time to mobilize enterprise applications. Download report here: http://starmobileinc.com/report-451research-starmobile-transforms-mobile-apps-into-enterprise-apps/

Mobile payments startup Sign2Pay aimes to improve low conversion rates on mobile devices by simplifying and streamlining the payment process for debit card transactions. The company plans to remove the need for bank issued hardware devices to authenticate the buyer’s identity via a one-time challenge code. Read Original Content

India has become the fastest growing e-commerce market in the Asia Pacific region, according to a new study from Gartner.  Read Original Content
A recent report from eMarketer shows mobile payments are playing a bigger role in the retail space. The report shows that, in the U.S. alone, mobile commerce revenue is expected to reach $118 billion by 2018.  Read Original Content

Overstock.com Inc. is testing a combination of TV commerce and mobile commerce to get couch potatoes with smart TVs and armed with mobile devices, or just the TVs, to buy what they see on Overstock.com’s latest TV ad campaign, dubbed “Overstocktober.”  Read Original Content

CardBlanc is the first all-inclusive shopping, payment, and social app, and it has just launched in hopes of charming the increasingly mobile consumer.  Privately funded, and a part of Stubbs Alderton & Markiles, LLP Preccelerator Program and PayPal’s Startup BluePrint program, CardBlanc likens itself to a virtual American Express Black Card.  Read Original Content

Target has now announced the release of a range of all new enhancements to its mobile commerce experience.  Target has entered into a partnership with startup Curbside. It will be working with Curbside to offer curbside pickup at any of 10 different stores in the San Francisco Bay area.  Read Original Content

Fueled by the launch of Apple Pay, interest in mobile payments and mobile commerce will take off over the next few years. As a result, mobile commerce revenue will reach 50 percent of U.S. digital commerce revenue by 2017, predicts Gartner.  Read Original Content

The global NFC market was valued at US $1.06 billion in 2012 and is expected to grow at a compound annual growth rate of 43.7 percent during the forecast period, according to Research and Markets.  Read Original Content

UnionPay, China's largest card company, has launched its NFC payment service with Samsung.  The card company said UnionPay's NFC payment system could be used by more than 3.6 million Samsung smartphones in China, including the Galaxy Note 4, Galaxy Note 3, and Galaxy S4.  Read Original Content

MasterCard Incorporated has recently collaborated with Norwegian startup company, Zwipe in order to roll out a contactless payment card – Zwipe MasterCard. This payment card featuring a fingerprint authentication sensor is the first of its kind as it combines biometric security authentication and contactless payment technology.  Read Original Content

Apple Inc. is launching Apple Pay, a payments-processing service that allows consumers to use their smartphone's fingerprint reader to make purchases at more than 220,000 stores. Apple announced users of iPhone 6s and the Apple Watch can enable Apple Pay today as a part of iOS 8.1.  Read Original Content

PayGate, a payment service provider, believes half of all card payments will become mobile within the next five years. The company recently added Zapper to its mobile payments systems, allowing it to reach a larger demographic in South Africa.  Read Original Content

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Kevin Benedict
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.