"Digitize the physical world" is the slogan of the Reality Computing team at Autodesk that I met with yesterday. This team focuses on transforming design processes for physical environments and objects by starting with reality. What does that mean? Rather than starting with a blank screen in a 3D modeling app when redesigning a manufacturing floor, use a 3D scanner to capture "reality" as a first step and work from there. This enables you to start your 3D design process from captured data (reality) so you can design in context. The context is you have an exact 3D model of your design area before you even start the redesign.
Designing from reality (scanned data) enables you to be more productive and accurate. Designing in context is powerful. You start with an immense collection of data that can render a 3D model of your object or working environment and edit, rather than recreate it from a blank screen. This data becomes the building, landscape or object's "Code Halo." The collected data about something.
The "Code Halo" data about a floor plan and layout of a store, can be combined with traffic flow data to analyze and understand how shoppers shop. Where do they walk, stop, learn, research and what do they buy at what time of the time, day, week, month and year.
Capturing reality, is what mobile apps and websites can do with online shopping. They can capture locations, actions, user preferences, shopping habits, etc. Entire new business models are being created weekly based on capturing data, analyzing it and using the results to offer improved and hyper-personalized services.
If you are interested in the strategies behind Code Halos and related topics I recommend reading about and considering attendance at the upcoming Cognizant Community conference at the Ritz-Carlton Orlando on October 19-22nd in Orlando, http://www.cognizant.com/community/home.aspx where these subjects will be the focus of a stellar group of analyst, business leaders and futurists. Here are some of the session descriptions:
Delivering Hyper-Personalization: Adding the Next Layer of Engagement with Social, Mobile and Sensors
Get equipped to evaluate, implement or enhance mobile hyper-personalization technologies and strategies that deliver superior experiences to customers, a smarter workplace for employees and a collaborative environment for partners.
Generating Value from Signal: A Working Session on the Economics of Meaning Making
Find out how a richer understanding of customers, products, employees and partners is reshaping business processes and changing the nature of competition from Paul Roehrig, managing director of Cognizant’s Center for the Future of Work.
Putting the Experience in “Digital Customer Experience”
Hear the latest research about how companies are working to deeply engage and delight customers by reshaping business processes and adding value to their services from Ben Pring, co-director of Cognizant’s Center for the Future of Work.
A Day in the Digital Life
Experience firsthand the power of the Internet of Things, Google Glass, digital marketing and more in this immersive guided tour that brings to life how digital technology and data are transforming daily interactions at home and work as well as entire industries.
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.