Wednesday, September 24, 2014

Mobile Commerce News Weekly – Week of September 21, 2014

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Connected Globe News Weekly
Also read Field Mobility News Weekly
Also read Mobile Cyber Security News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

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EBay Inc will begin running advertisements on its mobile app in the fourth quarter, moving the e-commerce company into the fast-growing and lucrative market for ads on devices such as smartphones and tablets.  Read Original Content

The global online advertising market is expected to grow from $125.82 billion in 2014 to $220.38 billion by 2019, according to ReportsnReports.com. Over the next five years, this market is expected to experience high traction in Asia-Pacific, Latin America, and the Middle East and Africa regions.  Read Original Content

Apple is restricting the functionality of the Near Field Communications chipset embedded in its new iPhone 6, iPhone 6 Plus and Apple Watch products to its Apple Pay mobile payments program, according to multiple reports.  Read Original Content

The cost and time to mobilize enterprise applications can actually meet or exceed the original cost and time to implement those systems. In their new report, “StarMobile Transforms Enterprise Apps into Mobile Apps”, 451 Research details the advantages of StarMobile’s app development tool and how it can drastically reduce the cost and time to mobilize enterprise applications. Download report here: http://starmobileinc.com/report-451research-starmobile-transforms-mobile-apps-into-enterprise-apps/

Leading online retailer Snapdeal is increasing focus on mobile commerce, where it will be doubling its engineering staff count to 700 soon as it sees over 90 percent of business coming in through this platform over the next three years, its co-founder said.  Read Original Content

Apple may not be the only name in the biometric game. Alipay, the prominent mobile payments platform from China’s Alibaba, is preparing to launch its first biometric-based identification system.  Read Original Content
A new comScore report shows that approximately 61 percent of searches on laptop and desktop computers resulted in a local purchase, while 78 percent of searchers on smartphones resulted in such purchases.  Read Original Content

In 2014 mobile sales will reach 21 percent of total web sales for the leading 500 retailers in mobile commerce worldwide; 23 percent for leading retailers in the U.S., according to data in the newly published 2015 Internet Retailer Mobile 500.  Read Original Content

Of U.S. adults who have embraced mobile payments with their smartphones, 37 percent have used NFC, according to a recent survey by Nielsen that was charted by Statista.  Read Original Content

According to recent data from Opera Mediaworks, the volume of mobile marketing is growing faster in India than anywhere else in the world, having risen by 260 percent year over year in July 2014.  Read Original Content

United Way Worldwide, a non-profit leadership and support organization, has announced its partnership with Coinbase, a commerce platform that specializes in Bitcoin. Through this partnership, United Way will begin accepting Bitcoin donations, making it the latest non-profit group to show some support for the digital currency.  Read Original Content

Amid reservations expressed by the Reserve Bank on slow pick-up of mobile banking, India’s largest private lender ICICI said it is witnessing a huge growth in adoption and the stream now constitutes for up to five percent of overall transactions.  Read Original Content

Users of Orange's mobile money services in Africa will be able to use their mobile phones to withdraw cash from their Bank of Africa bank accounts "in the coming months", the French telecoms company has announced.  Read Original Content

Nationlink Telecommunication Company of Somalia and Rapid Communications Ltd of Kenya are soon jointly starting a mobile banking project.  Read Original Content

Nordstrom has given its sales associates the ability to text photos of merchandise to customers. The retailer is using a new service from Twilio, a company that started out providing phone and messaging capabilities for websites and has added Fortune 500 companies.  Read Original Content

iBeacons and geotargeting are becoming mainstream tools for marketers, according to CMO.  A U.S.-based team doing research on mobile marketing found 18 percent of mobile marketers are using Apple iBeacons, and this is expected to double in 2015.  Read Original Content

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Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.