Wednesday, September 17, 2014

Mobile Commerce News Weekly – Week of September 14, 2014

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

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Twitter Inc. wants its users to more easily move from a tweet to a shopping cart, with the company unveiling its first foray into e-commerce. A small percentage of U.S. users will see a "Buy" button on tweets from Twitter's test partners, which will allow consumers to buy a product directly from the tweet.  Read Original Content

Visa announced it has launched its Token Service. The service is meant to introduce more security to digital payments. The Token Service is designed to replace a consumer’s financial information with digital tokens. These tokens do not contain a consumer’s information, but can still be used to facilitate a mobile payment.  Read Original Content

In 2014 mobile sales will reach 21 percent of total web sales for the leading 500 retailers in mobile commerce worldwide; 23 percent for leading retailers in the U.S., according to data in the newly published 2015 Internet Retailer Mobile 500.  Read Original Content

The cost and time to mobilize enterprise applications can actually meet or exceed the original cost and time to implement those systems. In their new report, “StarMobile Transforms Enterprise Apps into Mobile Apps”, 451 Research details the advantages of StarMobile’s app development tool and how it can drastically reduce the cost and time to mobilize enterprise applications. Download report here: http://starmobileinc.com/report-451research-starmobile-transforms-mobile-apps-into-enterprise-apps/

According to the Mobile Commerce Index report published by Branding Brand, smartphones and tablets were responsible for more than half – 51 percent – of all online visits to retail websites. Most of these mobile commerce visits came from Apple devices.  Read Original Content

Mobile commerce in the U.S. grew by 47 percent in Q2 2014, boosted by increased usage of tablets and bucking a seasonal trend for slower rates of growth during the second quarter, new comScore data has shown.  Read Original Content

Australians are increasingly using tablets or smartphones to purchase a wide range of goods, content and services, including physical goods, travel, insurance, cinema tickets, music, news and e-books.  Fifty-nine percent of all Australian consumers aged 15 to 65 have made at least one mobile commerce purchase in the last 12 months.  Read Original Content
The State Bank of India has emerged as a surprise market leader in mobile banking, accounting for half of all mobile transactions in the country.  Read Original Content

EQUITY Bank, whose micro-loan offerings have helped increase the number of Kenyans using formal financial services, is looking to break into Kenya’s booming mobile telecoms market. The bank says it will use the Mobile Virtual Network Operator license it was granted to make financial services even more accessible and affordable.  Read Original Content

According to international research firm Frost and Sullivan, 12 million people were using mobile banking services in 2009. The number is projected to reach 45 million mobile banking users by 2014.  Read Original Content

While mobile banking provides consumers with "unprecedented efficiency and convenience," consumers should be aware of fraudulent or unfair practices that could impose additional costs or compromise their data, the Federal Trade Commission said in comments submitted to the Consumer Financial Protection Board.  Read Original Content

Indian mobile commerce platform Paytm has tied up with Digital Empowerment Foundation to empower self-help groups and micro-enterprises across diverse clusters including textile, weaving and handicrafts. As a first step to this partnership, the Chanderi weavers of Madhya Pradesh are selling their brilliant products on Paytm.  Read Original Content

M&T Bank says it is rolling out cleaner, simplified apps and mobile banking product for its customers. The Buffalo-based bank said the completely redesigned M&T Mobile Banking and M&T Mobile Banking for Business apps are available for Android and iPhone and can be used for paying bills and making transfers.  Read Original Content

The Merchant Customer Exchange announced the commercial retail launch of its mobile payments service will occur in 2015. The m-commerce venture, as a whole, was initially created in 2012. It includes Walmart, Target, and 7-Eleven, and was created to make it possible for consumers to shop using their smartphones.  Read Original Content

PayPal has announced the rollout of its mobile payments service called One Touch, which provides smartphone and tablet users with a way to check out and pay for items while shopping on their devices, using a single touch of the device.  Read Original Content

Apple has introduced a mobile wallet in the iPhone 6, joining a growing army of banks and technology companies aiming to wean the world away from cash.  Owners of the new iPhones will be able to pay for purchases at tills and eventually journeys on buses and tube trains by touching their phones on wireless readers.  Read Original Content

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Kevin Benedict
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.