Wednesday, June 25, 2014

Mobile Commerce News Weekly – Week of June 22, 2014

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Connected Globe News Weekly
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Cart abandonment on mobile is a notorious problem in the industry. An average of 88 percent of digital shoppers who intend to complete a purchase do not follow through.  Kahuna customers, using their new Conversion Campaigns, have already experienced an 18-33 percent uplift in revenue from mobile users.  Read Original Content

Venmo, owned by PayPal, may be the next big thing in mobile commerce. The app was launched less than two years ago and has already managed to reach the same level of transaction volume as Starbucks’ own mobile commerce application.  Read Original Content

The International Data Corporation has now released its Worldwide Quarterly Tablet Tracker report, which has shown the Philippines experienced a year over year increase estimated to be 110 percent.  Read Original Content

The cost and time to mobilize enterprise applications can actually meet or exceed the original cost and time to implement those systems. In their new report, “StarMobile Transforms Enterprise Apps into Mobile Apps”, 451 Research details the advantages of StarMobile’s app development tool and how it can drastically reduce the cost and time to mobilize enterprise applications. Download report here:

Department store chain John Lewis has topped the EPiServer league table for the best mobile shopping experience with a benchmark score of 75 percent to outperform the likes of Amazon, Debenhams and Marks & Spencer.  Read Original Content

According to a report from Juniper Research, mobile game revenue is expected to reach $28.9 billion by 2016, up 38 percent from the $20 billion in revenue estimated for this year.  Read Original Content
According to a recent Thinknear survey of 53 million ad impressions, only 34 percent of mobile ads that use geolocation technology for the purpose of targeting mobile users in a specific location are accurate within 328 feet. Meanwhile, 27 percent are inaccurate by over 32,808 feet.  Read Original Content

Best Buy has recently announced it is expanding its line of wearable technology products and as a part of the marketing campaign for this effort, it has invited consumers to visit the stores to check out the features of the new Pebble Steel smartwatch.  Read Original Content

LevelUp, a mobile payments firm that leverages QR codes as a powerful commerce tool, has announced it has begun integrating Apple’s iBeacon into its platform. The iBeacon is gaining ground as a mobile commerce tool because it serves as a sort of alternative to NFC and similar technologies. Read Original Content

According to Amazon, Firefly is capable of recognizing over 100 million products, songs, TV episodes and movies. Basically, no more scouring the Internet for the right item or trekking to stores only to be disappointed. With Firefly, you’ll be able to purchase what you want, when you want it, instantly. Read Original Content

Yaap has launched a new mobile commerce platform designed to give consumers direct access to merchant offers. Using the platform, which is called Yaap Shopping, consumers will be able to automatically redeem special offers when purchasing products from their mobile device.   Read Original Content

TechNavio revealed in its newest report the popularity of mobile devices and media is spurring major growth in the Location-Based Search and Advertising Market in the U.S.  When it comes to this fast-growing market, TechNavio is now projecting a healthy compound annual growth rate of 43.01 percent from 2013-2018.  Read Original Content

Nearly half of all retail marketing e-mails were opened on mobile devices in Q3/Q4 2013, mobile marketing firm Knotice finds. That’s up 13.9 percent from 43.2 percent in Q1/Q2 2013.  Read Original Content

Ooyala has just released its Q1 2014 Global Video Index, which reveals the continued growth of mobile and tablet viewing.  Remarkably, mobile and tablet viewing represented over 21 percent of all online video plays in Q1 2014, up from 3.4 percent in Q1 2012 and just over 9 percent in Q1 2013.  Read Original Content

China’s e-commerce behemoth Alibaba has established a new department, which is responsible for the integration of businesses involving the mobile browser, search, and gaming services. This department will take care of the mergers that Alibaba is looking to make with other companies that exist in the mobile space.  Read Original Content

Singtel-owned Amobee has acquired Adconion, a cross-channel digital ad company, for $235 million (£140m), and Kontera, a digital content intelligence firm, for $150 million.  Read Original Content

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Webinars of Note (Recorded)

Rapidly extend any enterprise application to mobile devices without coding, APIs, or integration.
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Whitepapers of Note

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Kevin Benedict
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Senior Analyst, Digital Transformation, EBA, Center for the Future of Work Cognizant
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.