Wednesday, May 07, 2014

Mobile Commerce News Weekly – Week of May 4, 2014

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Cyber Security News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Looking for an enterprise mobility solution?  Read the Mobile Solution Directory Here!

Mobile commerce firm Paytm is targeting a user base of 15 million by the end of this year. "We currently have 7 million subscribers using the application on their smartphones and are targeting to have 15 million by the end of this year," said Paytm Founder and CEO Vijay Shekhar Sharma.  Read Original Content

Mobile commerce currently accounts for 12 percent of total digital advertising spend in the travel vertical, and it is climbing. Travel m-commerce sales in the U.S. are forecast to grow 247 percent from $16 billion in 2013 to $55.5 billion in 2017, according to eMarketer.  Read Original Content

According to a MarketsandMarkets report, mobile commerce market will reach $467 billion by 2019, growing from the $116 billion it is expected to reach by the end of 2014.  Read Original Content

Ever wonder why your Citrix or VMware mobile applications are so hard to use? Recently, with the increased adoption of mobile devices by enterprises and enterprise workers, remote desktop computing protocol providers are enabling their customers to extend existing applications in an “as-is” format to mobile devices. While it is indeed attractive to consider the usage of remote desktop protocols and their variants as a solution for enterprise mobility, there remains a critical failure of these approaches that have severely handicap them from serious adoption. Join us as we debate and discuss the use of remote desktop protocols and their variants as a solution for enterprise mobility. Join StarMobile as we debate and discuss the use of remote desktop protocols and their variants as a solution for enterprise mobility.

Half of “millennial mums” – mothers aged 18-34 – have made a purchase via their smartphone within the past seven days according to new research from online parenting website, BabyCente in the UK.  Read Original Content

According to the Branding Brand Mobile Commerce Index, last year smartphone visits increased 83.8 percent, smartphone orders increased 96.4 percent, and smartphone revenue increased 115.9 percent for their 18 tracked clients.  Read Original Content
Equifax has entered into a joint development agreement with Zumigo, a developer of mobile device location and identity verification solutions. Through this partnership, Equifax intends to expand its mobile commerce platform and further develop it as a network-based solution for mobile payments.  Read Original Content

According to a new IDC report, vendors shipped a total of 281.5 million smartphones worldwide, within the first quarter of this year. This was a 28.6 percent increase over the first quarter of last year, in which 218.8 million units were shipped.  Read Original Content

India’s largest e-commerce marketplace, Snapdeal, now gets over half of its sales from mobile-based transactions, up from just five percent from the same platform nearly a year ago.  Read Original Content

By 2018 it is expected mobile commerce sales will account for 27 percent of all online sales in the U.S., according to a study from eMarketer. A similar study from Goldman Sachs suggests 47 percent of all online sales will come from mobile devices by 2018.  Read Original Content

Facebook has unveiled a new mobile commerce product called “Autofill”.  It is designed to make payments simpler by removing the need to input financial information multiple times.  Read Original Content

NewZoo, a video games market research firm, estimates that of the $14.9 billion the mobile market earned in 2013, worldwide profits for midcore mobile gaming were responsible for $3.8 billion of this total. This is almost two times higher than the $2 billion in returns earned in 2012 by these types of games.  Read Original Content

According to the results of a study recently commissioned by Rackspace, the adoption of wearables within a workplace can be beneficial to the productivity of a company’s workers and can even help boost job satisfaction.  Read Original Content

Among respondents to a Retale survey, a whopping 71 percent don’t use m-commerce specifically because they don’t want to be tracked throughout the stores they shop by way of their smartphones.  Read Original Content

With 45 percent of shoppers already using a mobile device for mobile coupons, Motorola Solutions is rolling out a new unified indoor locationing platform to help organizations better meet the demand for customer engagement.  Read Original Content

Starbucks is riding the mobile marketing wave with its new SMS and MMS campaigns this summer as it launches mobile calls-to-action for “Frappuccino Fun All Summer Long.”  Read Original Content

Latest Articles on

How iBeacons Work for Indoor Location Based Services - Technical Guide and Recommendations
Digital Transformation and Code Halos - 12 Trends that are Impacting Banks Today
Mobile eLearning Systems - The Standards and Strategies Involved
Insurance Telematics, Code Halos, Gamification and Privacy
Location Based Services and RFID Help Hospitals Save Money
Insurance Industry Disrupted, The Quantified-Self - Wearables, Telematics, Code Halos and Digital Transformation
Real-Time GIS for Increased Visibility, Accountability and Productivity

Webinars of Note (Recorded)

Rapidly extend any enterprise application to mobile devices without coding, APIs, or integration.

Whitepapers of Note

A Comparison of the StarMobile MORPH Protocol vs. Traditional Remote Computing Protocols
Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise
Making BYOD Work for Your Organization
Managing BYOD and Legacy Systems
The Secret to Enterprise Mobile Application Adoption
Solving The Mobile Developer Scarcity Problem
StarMobile Transforms Enterprise Apps into Mobile Apps
The True Cost of Mobility
Kevin Benedict
Writer, Speaker, Editor
Senior Analyst, Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.