Wednesday, April 23, 2014

Mobile Commerce News Weekly – Week of April 20, 2014

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Cyber Security News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Looking for an enterprise mobility solution?  Read the Mobile Solution Directory Here!

According to new research from Wpromote, mobile web traffic has increased by a tremendous 50 percent over the last year, alone. It now comprises over one quarter of all Internet visits. The category that saw the largest amount of mobile traffic was consumer services at 33 percent.  Read Original Content

U.S. retail sales via smartphones were up 101 percent in the first quarter over the same time last year, according Unbound Commerce, which provides commerce solutions to 350 retailers.  Read Original Content

The Dutch are expected to spend around 730 million Euros over mobile commerce channels this year, an increase of 69.8 percent, according to research from  Read Original Content

The problem today is that “mobilizing” enterprise applications using MEAPs and MADPs can cost hundreds of thousands to millions of dollars, and can take months or years to implement. StarMobile is a cloud-based enterprise mobility solution that dynamically transforms any packaged on-premise or cloud-based application, or custom-built system, into a mobile application. We deliver enterprise mobility at 5 percent to 20 percent of the cost and time of any other solution on the planet, typically $5 per user per month for unlimited mobile apps. Learn More

PayPal has announced it is expanding its Partner Program in order to accommodate additional types of retailers. The expanded program will be launched during the summer and is expected to help retailers become more capable of handling the needs of mobile consumers.  Read Original Content

InMobi is betting on the idea that its seamless mobile commerce experience will be popular enough it will start to make a bigger name for itself within this market space, despite stiff competition from industry giants such as Google and Facebook.  Read Original Content
The latest quarterly market data report from ABI Research has placed a focus on location based marketing technologies and has shown this year will likely be a powerful one when it comes to indoor installations within retail environments.  Read Original Content

According to BI Intelligence, Amazon, eBay, and Wal-Mart are out in front of the retail pack when it comes to success on mobile. eBay app users spend nearly two hours every month on the app. A full 15 percent of the U.S. mobile population accesses on their smartphones.  Read Original Content

Total e-commerce spending in this year’s holiday shopping season is expected to rise by 15 percent to $61.8 billion, new data from research firm eMarketer shows.  Read Original Content

Mobile transactions accounted for about two percent of all credit and debit card volume in the United States in 2013, and four percent globally, according to BI Intelligence estimates.  Read Original Content

The Mobile Marketing Association in Spain recently released the results of research that looked into smartphone advertising trends over the last year. What they discovered was spending on ads for these gadgets broke the €110 million mark in 2013.  Read Original Content

HTC Corp has hired the former head of marketing at Samsung Electronics Co.’s U.S. mobile phone business as an adviser to Chairman Cher Wang, according to two people familiar with the matter.  Read Original Content

Pulsate is out with a new end-to-end marketing platform. Pulsate gives retailers tiny self-contained Bluetooth iBeacons, which, once activated, begin broadcasting customer location and context back to the Pulsate cloud. From there the retailer can segment, automate and personalize every communication sent by the platform.  Read Original Content

Twitter has set mobile advertisers aflutter. The social network announced marketers will now be able to simultaneously place campaigns on mobile apps via Twitter and MoPub, the mobile ad exchange that Twitter acquired last year.  Read Original Content

“More than half of digital media engagement is now spent on smartphones and tablets, but mobile advertising is currently just one-sixth of the digital ad market,” reports Mark Donovan, Chief Marketing Officer of comScore.  Read Original Content

Telefónica announced the creation of Axonix, a new company with the financial backing of Telefónica and affiliates of Blackstone's GSO Capital Partners. The company said in a press release Axonix is the first mobile advertising exchange platform owned and powered by a mobile operator.  Read Original Content

Latest Articles on

How to Develop Apps for Vehicles
How The Healthcare Industry is Using GIS in 2014
IoT Devices and Apps for both Industry and Consumers
Digital and Innovation Expert Interview: Sean Middleton
The Definitive Guide to Heartbleed and Enterprise Mobility

Webinars of Note (Recorded)

BYOD Security Battle: No Data at Rest vs. Containers
Cloud Middleware: The Key to Scalable Enterprise Mobility
Lean Manufacturing and Mobile Tech: On-Site Opportunities
Rapidly extend any enterprise application to mobile devices without coding, APIs, or integration.
Retail and Mobile Tech: In-Store Opportunities
Top 5 Mobile Apps for Sales Success

Whitepapers of Note

A Comparison of the StarMobile MORPH Protocol vs. Traditional Remote Computing Protocols
Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise
Making BYOD Work for Your Organization
Managing BYOD and Legacy Systems
The Secret to Enterprise Mobile Application Adoption
Secure BYOD Apps in a Mobile World
Solving The Mobile Developer Scarcity Problem
StarMobile Transforms Enterprise Apps into Mobile Apps
The True Cost of Mobility

Kevin Benedict
Senior Analyst, Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.