Wednesday, October 16, 2013

Mobile Commerce News Weekly – Week of October 13, 2013

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

According to Mobile Commerce 2013, from the OBS Online Business School in Barcelona, just six percent of Spanish consumers purchase via mobile, compared to 26 percent in the UK and 30 percent in the US. However, this proportion is increasing, with 2.3 million people shopping this way once a week or more.  Read Original Content

In the U.S. market, over 35 large retailers and restaurant chains — from Walgreens to Target to Dunkin' Donuts to Starbucks — as well as event companies, global airlines, and sports leagues are using Passbook as a channel for acquiring and retaining customers.  Read Original Content

Mobile commerce is beginning to gain traction among consumers and retailers, as the latest stats from Internet Retailer show (see story in this issue).  A full 79 percent of retailers surveyed said mobile commerce has become very important to their sales, a big jump from 59 percent who said the same thing last year.  Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.

According to Business Insider, mobile transactions will account for about two percent of all credit and debit card volume in the United States in 2013. But since 2008 mobile transactions have enjoyed 118 percent annual average growth.  Read Original Content

According to the latest study results issued by comScore and The Partnering Group based on data collected and analyzed since June, 55 percent of all online shopping began with mobile commerce over a smartphone or tablet in some way.  Read Original Content
U.S. Bank, lead bank of U.S. Bancorp, and Monitise plc, a global leader in Mobile Money solutions, have announced an agreement to accelerate the delivery of an innovative product discovery and shopping service by U.S. Bank that provides an easier way for top-tier retailers to help consumers interact with and buy from leading brands via mobile.  Read Original Content

Near Field Communication is mainly useful in mobile phones and tablets for close range transactions/data exchange. The phone becomes an RFID reader or tag. It can read tags on bottles and posters. Over 200 million NFC-enabled mobile phones have recently been deployed: Manufacturers controlling 85 percent of the mobile phone and tablet market include it. Read Original Content

Forrester Research indicated that in 2012 mobile commerce sales accounted for just $8 billion, or three percent of total U.S. eCommerce spending. While this figure has already been surpassed this year, the data still shows mobile commerce is far from ubiquitous. Consumers spent $186 billion on retail eCommerce alone in 2012.  Read Original Content

The number of mobile telephone users who bought products with their handsets reached three million per month in the second quarter, 10 percent more than in the first quarter, according to a study by the Mobile Marketing Association France in partnership with comScore, GfK and Mediametrie.  Read Original Content

The Mobile Marketing Association has named six members newly elected to its EMEA board of directors for 2013 who will join the organizations existing management team.  Read Original Content

Companies that run mobile marketing campaigns will face a new hurdle when the FCC’s update to the Telephone Consumer Protection Act takes effect.  The law will now require advertisers to obtain and hold unambiguous written consent from current and future subscribers before initiating any telemarketing call or text message.  Read Original Content

GPShopper has just announced “Beacons,” an innovative way to engage consumers with an in-store retail experience. In short, the Beacons solution allows a retailer or brand to introduce micro-location messaging and personalized targeting to indoor locations. Beacons can be used for entry/exit messaging, cash-wrap notifications, in-aisle promotional targeting as well as store-level heat mapping and analytics.  Read Original Content

According to new data out from Hipcricket, more than half (53 percent) of polled holiday shoppers plan to spend more via mobile device in 2013 than in 2012.  Read Original Content

The European Commission has cleared under the EU Merger Regulation the creation of a joint venture between Belgian telecommunications operator Belgacom and BNP Paribas Fortis. The joint venture will allow consumers in Belgium to use their mobile devices to purchase goods or services, redeem coupons, or use their loyalty cards when visiting the mobile application of participating merchants.  Read Original Content

According to PayPal, many people aren't taking the steps necessary to use their mobile devices safely. Nearly 70 percent of Americans believe that storing payment information on their smartphone is unsafe, and 63 percent of people do not have a clear idea about what financial information is stored on their smartphones and more than half don't lock their mobile device with a PIN.  Read Original Content

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Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.