Wednesday, September 04, 2013

Mobile Marketing History and Infograph

Mobile is now the first screen of influence for many marketers while adults are spending more time on mobile media than newspapers and magazines.

Timeline of Mobile Marketing

Middle ages

- Town criers are used to spread messages


- First telephone introduced by Alexander Graham Bell


- First mobile portable handset invented


- First text message sent from computer to mobile phone


- First mobile phone that both sends and receives texts introduced


- Term "spam" officially added to dictionary to mean unwanted, junk emails


- First commercial mobile SMS launches. Short codes introduced for use with text message marketing


- Nike and Pontiac launch SMS campaigns


- 2.4 billion SMS users worldwide
- Apple iPhone is released in U.S.
- Texting is embraced: Average monthly texts (218) outnumber calls (213)


- Quick response (QR) codes start being used in mobile marketing
- Cambridge dictionary adds "text" as a verb


- Mobile marketing becomes a $14 billion+ industry, including $9.3 billion worth of music


- Android and iOS battle it out for market share

Businesses embrace new technology for mobile outreach

  • Square-like apps for payment
  • Same-day shipping through Amazon and eBay
  • Mobile fingerprinting to secure payments
  • Augmented reality in which customers can point their mobile cameras at products for reviews and discounts


- Mobile Internet usage will overtake desktop Internet usage


- 81% of U.S. mobile customers will have smartphones
- Mobile marketing will generate $400 billion in sales (a 52% increase in just two years)
- Retailers and marketers will spend $19.8 billion on mobile marketing, up from $6.7 billion in 2012)


- Global mobile marketing spending will grow to $22 billion

We Love Our Mobile Phones - and So Do Businesses


- Adults who have their mobile phone within arm's reach

271 million

- Adults who own some type of mobile device


- Percentage of smartphone market held by Apple and Android


- Users who use their smartphone while watching TV

$22 billion

- Mobile advertising spending
- 2012 - 2010
- $22 billion - $3.4 billion


- Online retail sales in 2013 made through mobile devices

3 in 4

- Mobile users who use their device for shopping

$39 billion

Original Source:

Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.