Wednesday, September 04, 2013

Mobile Commerce News Weekly – Week of September 1, 2013

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Juniper Research’s latest report on Future App Stores has determined that in 2017, over $75 billion will be spent on consumer apps. This will be largely as a result of the in-app purchase model gaining continued traction across many markets, and the impact of new monetization models used by developers and storefronts. Read Original Content

Mobile commerce spending reached $4.7 billion in the second quarter of 2013, an increase of 24 percent over the previous year, according to a press release by comScore, a digital analytics firm. With a projected $10.6 billion in spending during the first half of the year, comScore predicts m-commerce will reach $25 billion by year’s end. Read Original Content

Mobile commerce sales have doubled in the space of a year and now account for almost a quarter of total online sales, according to a new report from IMRG and Capgemini. The report indicates sales completed through mobile devices accounted for 23.2 percent of total e-commerce sales in Q2 2013, up from 11.6 percent in the same period last year. Read Original Content

While social, mobile, analytics and cloud technologies add a new dimension to your model, to fully maximize their value consider the sum is greater than its parts. The formula for the Future of Work is called SMAC - social, mobile, analytics and cloud on one integrated stack, where each function enables another to maximize their effect.  This newsletter is sponsored in part by Cognizant.

A new Amazon mobile commerce option opens up a whole new world of real estate, as its mobile ad units enable Android apps for the sale of products while they take a cut that will be as high as six percent. For instance, a company like Electronic arts would be able to give its Madden NFL 25 app players the chance to purchase NFL team jerseys through these new ads that are built right into the apps. Read Original Content

comScore, a leading market research firm, has released a new report that sheds some light on mobile shopping and consumer preferences. The report shows that in June of this year, approximately 91 percent of tablet users and 90 percent of smartphone users accessed e-commerce sites. Roughly 78 percent of consumers accessed such sites from PCs. The report also shows that 35 percent of visitors to the most popular e-commerce sites in the world access these sites exclusively from mobile devices. Read Original Content
A British company called CloudZync has launched a new m-commerce platform, which is designed to allow smartphone owners to pay for products and services using their portable device of choice, according to Finextra. The service functions via a downloadable smartphone app, with user accounts synchronised to bank and payment card details. Read Original Content

Nine out of ten marketers in the Asia-Pacific region predict a significant rise in mobile marketing budgets, as mobile becomes part of the wider budget rather than a standalone activity. Conducted by WARC for the Mobile Marketing Association, the Asia-Pacific survey reveals that 90 percent of marketers predict mobile marketing budget increases of anywhere up to 75 percent. Read Original Content

A new report from BI Intelligence on location-mobile marketing, takes a look at key stats on the location-based services marketplace that indicate its supremacy in mobile marketing, explains how the most important techniques (such as geo-aware, geo-fenced, audience-based local-mobile campaigns) work, examines the cornerstones - such as data and audience building - to a successful location-based mobile strategy, looks at who has the valuable location-based data, and analyzes the six most effective local-mobile marketing tactics. Read Original Content

India is not only one of the fastest growing mobile populations on the planet, it is also home to the mobile marketing trends of the future. In an interview published Friday with Business Today, Rohit Dadwal, the Singapore-based Managing Director for the Mobile Marketing Association’s Asia Pacific branch says mobile marketing in India has finally “matured.” And now… the sky is the limit. Read Original Content

According to a new projection by eMarketer, Facebook's share of the global mobile ad pie has grown to 15.8 percent this year, up from 5.4 percent in 2012. Google has essentially stayed flat, up slightly to 53.2 percent from 52.4 percent last year. Meanwhile, Pandora, Yellow Pages, and Millennial Media all accounted for much smaller (and shrinking) slivers. Twitter grew slightly but is still accounts for less than two percent of the global market. Read Original Content

Android app revenues will hit $6.8 billion this year for smartphones alone, ABI Research said today. That’s almost double the total from last year, but is still only about 60 percent of Android rival iOS. Read Original Content

Mobile banking apps from RBS Citizens Bank, based in Providence, came in tops with customers in surveys by Xtreme Labs and Javelin. The bank’s iOS app came in at the highest score with 4.5 stars and 93 percent favorable review, and its Android app placed second, just behind USAA, with 4.5 stars and 97 percent good reviews. Read Original Content

Thirty-five percent of U.S. cellphone owners now use their devices to connect to their banks, according to a new study by the Pew Research Center. Only 18 percent did so two years ago. In comparison, about half of U.S. adults do online banking with a personal computer. That number has changed little in recent years. Read Original Content

Britain’s Financial Conduct Authority said that while mobile banking was an "exciting development" and rapidly growing in popularity, it wanted to make sure consumers were aware of the potential hazards. Fraud, malicious software, IT meltdowns and "fat finger" style errors all pose threats to consumers who use mobile banking services, the UK's financial regulator has said. Read Original Content

Want to split the check for dinner with your friends, pay the babysitter on-the-spot, or the neighborhood kid to mow your lawn? Now you can use your phone for that too. No cash or checks required. It’s called person-to-person mobile payments and some banks like Rockland Trust and Bank of America allow customers to send a payment straight to another bank account. Read Original Content

This week Gemalto, which makes the security chips and software critical to mobile phones, bank cards and identity documents such as epassports, will set out its plan for further growth over the next three years to extend a recent success story that has seen its share price rise almost 40 per cent in the past 12 months. Read Original Content

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Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.