Thursday, August 08, 2013

Personal SMAC Strategies in Action!!

I took inventory of my personal SMAC (social, mobile, analytics and cloud) environment this morning while sitting in a coffee shop next to the Boise river.  On Tuesday I recorded and published my first Google+ Hangout On Air.  I interviewed mobility expert Bob Egan using our MacBook Pro video cameras and Hangout On Air, YouTube streamed it live and then automatically posted the recorded version to my YouTube channel.  Wow!  Implementing SMAC strategies, even at the micro-level, is empowering!

Boise foothills
I am reading a book on military strategies now called Maneuver.  In this book it identifies "force projection" as one of the benefits of workforce mobility and maneuvering.  Force projection means the ability to extend one's influence over great distances.  This is often enabled through the strategic use of high tech assets.  I would add to that personal SMAC assets.

While sitting in my office in beautiful Boise, Idaho, I used a social platform, Google+, their social collaboration and web conferencing platform Hangout, plus its integration with YouTube (Hangout On Air) to stream live all around the globe.  The cost of all these capabilities - free!

That is cost effective "force projection" from Boise and Cape Cod.  Bob and I were able to share our experiences worldwide using cloud based tools.  These tools are all connected to Google Analytics, Blogger Analytics, YouTube Analytics, etc.  Google+, Hangout, YouTube and Blogger all have mobile apps.  Our work was all mobilized without any effort on our part.  These kinds of tools allow even the smallest businesses to expand and project their force/influence globally.

I am spending much of my time these days discussing mobile and SMAC strategies with business leaders.  If I, sitting in my little office in Boise, Idaho, can benefit from SMAC strategies, just think how large multinational companies can!

Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.