Wednesday, July 31, 2013

Mobile Commerce News Weekly – Week of July 28, 2013

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

In Spain, Telefónica SA has announced partnerships with financial institutions CaixaBank and Santander to create a new business in mobile banking, including a mobile wallet.  Read Original Content

BNP Paribas Group has announced the launch of a new mobile payment initiative based on NFC technology. The organization has partnered with MasterCard for the initiative, allowing customers to utilize their line of credit in order to purchase products from their smartphones. These smartphones will be equipped with NFC-enabled SIM cards provided by Gemalto, a leading security firm.  Read Original Content

The latest figures from the e-Retail Sales Index from IMGR Capgemini, revealed their mobile commerce index grew 136 percent from this time last year.  Read Original Content

AnyPresence is a mobile development platform that reduces the time and cost of mobile-enabling enterprise business processes, products, and services. It offers organizations the ability to assemble and deploy backend servers, native iOS, native Android, and HTML5 mobile web apps without platform "lock-in". This newsletter is sponsored in part by AnyPresence.

As recently as late 2010, mobile commerce was only three percent of e-commerce, but that number has steadily been on the rise. At the end of last year's holiday shopping season, that number had soared to 11 percent. Thanks in part to a new ecosystem of retail and shopping apps, mobile-generated retail spend could rise to 15 percent of retail e-commerce by the end of this year.  Read Original Content

A new report from Transport Intelligence, a market research firm, shows European e-commerce activity has been on the rise, with many consumers purchasing products online via their smartphones and tablets.  Read Original Content
According to a recent study from Market Probe International and Havas Worldwide, the United States has fallen behind the rest of the world when it comes to the adoption of mobile commerce. The research indicated only 16 percent of American online consumers have used mobile commerce to shop compared to 50 percent in China.  Read Original Content

According to the Opera Mediaworks Q2 State of Mobile Advertising report, the
iPhone is still a clear revenue winner, generating 36.4 percent of revenue compared to Android’s 27.8 percent.  Read Original Content

Shares in Facebook have leapt 18 percent as it beats earnings expectations with stronger than expected mobile ad sales.  The company reported profits of $333 million in the second quarter.  Read Original Content

New research from Mintel reveals 76 percent of mobile web users in the U.S. have seen a mobile ad in the past month, including 91 percent of 18 to 24 year olds and 83 percent of those aged 25 to 34, for a total audience of 49 percent of all adults (when those without smartphones or Internet access are taken into consideration).  Read Original Content

L'Oreal has teamed up with Walgreens and Duane Reade locations in Manhattan and tech startup Sparkfly for a mobile coupon campaign aimed at solving mobile advertising's fundamental problem: connecting mobile ads to real-world purchases.  Read Original Content

According to a new Xtreme Labs report, when using the Apple iOS platform the average rating for the current version of the mobile payments apps was 2.8, and was 3.3 out of 5 for all versions. On the other hand, Android users ranked an average of 3.8 for all versions of their apps.  Read Original Content

Starbucks mobile payments have been adopted by 10 percent of all U.S. in-store customers. The company revealed its U.S. store mobile sales figures during its quarterly earnings conference.  Read Original Content

Gartner predicts that in-app purchases will account for 41 percent of global app store revenues by 2016, up from 10 percent in 2011. The number of downloads featuring in-app purchases will increase from five percent of total app downloads in 2011 to 30 percent in 2016, the research firm said.  Read Original Content

Reportstack has announced a market research report which forecasts that by the end of 2020, tablet based advertising campaigns alone will generate more than $27 billion in global revenue, following a compound annual growth rate of nearly 30 percent between 2013 and 2020.  Read Original Content

According to Opera Mediawork, in-app mobile ads are an average of 1.7 times more effective than ads on the mobile web.  Read Original Content

Recent Articles by Kevin Benedict

Banks, Mobile Technologies and SMAC, Part 1
SMAC Ready Enterprise - Changing Tides in Enterprise Mobility
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Whitepapers of Note

Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise
Making BYOD Work for Your Organization
mHealth Trends and Strategies 2013

Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.