Wednesday, July 03, 2013

Mobile Commerce News Weekly – Week of June 30, 2013

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read Kevin Benedict’s What’s New in HTML5
Also read Mobile Health News Weekly
Also read Mobility News Weekly

According to a new report, Mobile Commerce Compendium, consumers are increasingly using smartphones for research and price checking, before ultimately making a purchase on desktop or tablet.  Read Original Content

In a move that could have significant consequences for the growth of mobile commerce on Windows Phone devices, Microsoft has forged a deal with mobile payments player Bango to enable direct operator billing for app purchases.  Read Original Content

According to data from, a digital coupon website, nearly eight in ten respondents are using their mobile devices to do some sort of research online in the most recent month. More than half of consumers surveyed (54 percent) used their mobile device while buying something in the month prior to taking the survey in April 2013.  Read Original Content

AnyPresence is a mobile development platform that reduces the time and cost of mobile-enabling enterprise business processes, products, and services. It offers organizations the ability to assemble and deploy backend servers, native iOS, native Android, and HTML5 mobile web apps without platform "lock-in". This newsletter is sponsored in part by AnyPresence.

New data from Forrester Research show 69 percent of U.S. iPhone owners use their devices to make purchases, according to the research firm’s survey of 53,427 U.S. adults. Android owners come in second place with 53 percent, followed by BlackBerry with 35 percent and Windows with 32 percent.  Read Original Content

After dominating the mobile card reader market, Square is turning its attention to e-commerce with its new Square Market, which enables merchants to list their products on a website where Square will handle payment processing and deliver cheaper point-of-sale credit card payments by replacing equipment with a smartphone or tablet computer.  Read Original Content
Fiksu has now released the findings of its most recent research, which have indicated the cost per engagement of mobile marketing is ten times less expensive than paid search marketing.  Read Original Content

With a looming threat that Google will punish sites that do not strictly comply with its specific mobile guidelines, one SEO firm decided to pull out the Fortune 100 list and tested everybody on it, using Google’s benchmark. Only half a dozen companies passed and one of the worst performers was Amazon.  Read Original Content

MasterCard Worldwide is reaching out to U.S. merchants and developers with Simplify Commerce, a new product that makes it easy to accept e-commerce and mobile commerce payments, regardless of payment brand, in a matter of minutes.  Read Original Content

Absolute Digital Media’s online marketers have conducted an analysis of eMarketer data and have discovered mobile commerce sales in the United Kingdom are expected to make up 26.5 percent of overall online sales by 2017.  Read Original Content

Motorola Solutions has introduced Mobility Lifecycle Management, a service that maintains the performance and availability of mobile devices for retailers and other businesses that have deployed mobile devices to staff members, such as tablets for store associates.  Read Original Content

More than a third of European Internet users are already using mobile banking services, according to a survey from ING.  Of nearly 12,000 people from 12 European countries quizzed by the Dutch bank, 37 percent use mobile banking.  Read Original Content

Along with temperatures in most parts of the country, mobile banking activity continued to increase in May. The overall value of American Banker's Mobile Banking Intensity Index was 73.8 for that month, a significant increase over April's value of 70.4.  Read Original Content

GoBank, the self-proclaimed first truly mobile bank, has emerged from beta with general availability to the public.  Read Original Content

The advertisements in a typical mobile app consume almost a quarter of the app's energy, according to a research paper published by scientists at University of California, Berkeley, and Microsoft Research.  Read Original Content

Telefónica Digital has brought in mobile money specialist Monitise to help develop new mobile payment and commerce services, starting in the UK.  Read Original Content

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Whitepapers of Note

Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise
Making BYOD Work for Your Organization
mHealth Trends and Strategies 2013

Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
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Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.