Wednesday, June 05, 2013

Mobile Commerce News Weekly – Week of June 2, 2013

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, near field communication (NFC), e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read Kevin Benedict’s What’s New in HTML5
Also read M2M News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read SMAC News Weekly

Mobile banking is burgeoning in the Lone Star State.  Thirty-three percent of Texans say they use mobile banking applications on a smartphone or tablet, up from 20 percent who said they used such applications in 2011, according to a survey released by SWACHA.  Read Original Content

According to a March report by the Federal Reserve, 28 percent of mobile phone owners and 48 percent of smartphone owners used mobile banking in 2012, up from 21 percent and 42 percent, respectively, in 2011.  Read Original Content

A recent American Banker survey polled bankers whose institutions offer mobile services on the mobile banking features they offer. Of those surveyed 76 percent said they offer mobile bill payment and 67 percent said they offered mobile check deposit.  Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware.

According to a VocaLink survey in the U.K., some 27 percent of respondents are now using their smartphones for mobile banking, and 20 percent are using them to make payments. Among younger consumers the number of mobile payment users is even higher, with 41 percent of those age 16-24 already paying with their mobile devices.  Read Original Content

According to the Federal Reserve Board, 28 percent of all mobile phone users and 48 percent of smartphone users have used mobile banking in the past 12 months. This was an increase of seven percentage points from December 2011. During the same period, consumers using phones to purchase items tripled to six percent.  Read Original Content
Mobile advertising produced almost $4.75 billion, or two percent of all ad spend last year.  Online advertising grew at a compound annual growth rate of 47.2 percent from 1995 through 2012, while mobile grew 80.1 percent from 2007 through last year, according to John Fletcher, senior analyst at SNL Kagan.  Read Original Content

According to statistics released from the Interactive Advertising Bureau, mobile advertising spend rose to $3.4 billion in 2012, up 111 percent from the prior year’s record levels, and mobile advertising now accounts for nine percent of all digital revenue.  Read Original Content

Research conducted by InMobi revealed that 59 percent of global mobile web users are now as comfortable with mobile advertising as they are with television or online advertising. The research was conducted over 15,000 mobile users in 14 markets across continents.  Read Original Content

Mary Meeker gave her latest State of the Web presentation, revealing that mobile accounts for just 3 percent of U.S. advertising spend, despite a 12 percent share of media consumption.  Read Original Content

Apple continues to rule the roost when it comes to mobile ad share, according to UK-based ad firm Adfonic, but Samsung is winning a small victory in terms of seeing higher engagement for ads displayed on its smartphones, with better click-through-rates and higher earned cost-per-mille.  Read Original Content

The head of the Google Wallet team has resigned after the product failed to gain traction in yet another setback for NFC technology. For the record that’s one leading mobile tech company, Google, struggling to figure out how to make NFC work right while the other, Apple, ignores it entirely.  Read Original Content

A startup named Clip has raised $1.5 million in funding to build a mobile payments system for the Spanish-speaking world. The solution resembles that of Square, but it is focused on the needs of local markets such as Mexico.  Read Original Content

Mobile payment platform Square has announced it is now publicly available in Japan, its first country outside of North America. The iPhone is very popular in Japan, making it a potentially strong crossover market for Square, which first launched on iOS before also becoming available on Android.  Read Original Content

The scale of global mobile payment transactions is expected to rise nearly fourfold over the next five years to more than $1.3 trillion, a new report from Juniper Research has found.  Read Original Content

PayPal is leading consumers and merchants into a ‘digital wallet’ universe and extending their lead with announcing partnerships with NCR and Discover.  PayPal has 15 years of dominating online purchases but even more impressive is that they processed over $14 billion in mobile payments 2012.  Read Original Content

Recent Articles by Kevin Benedict

Connecting the Dots Between Enterprise Mobility and M2M
SMAC Expert Series: Sameer Patel, Enterprise Collaboration Part 2
SMAC Expert Series: SAP's Sameer Patel
Mobile Expert Video Series: Senthil Krishnapillai
Mobile Expert Video Series: SAP's Oliver Betz
Mobile Expert Video Series: Puneet Suppal
Mobile Expert Video Series: Kurt Stammberger

Whitepapers of Note

5 Tips to Minimize the Impact of Rising Fuel Costs in Field Service
Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise
Making BYOD Work for Your Organization
mHealth Trends & Strategies 2013
On The Road to Agile Mobile Business Applications
Service in 2012 The Continued Search for Revenue

Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
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Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.