Wednesday, May 15, 2013

Mobile Commerce News Weekly – Week of Week of May 12, 2013

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
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Conducted by consulting firm mLightenment, a new study predicts the number of mobile marketing jobs to increase from 524,000 in 2012 to 1.4 million in 2015. Mobile marketing spending is also predicted to increase, jumping from $6.7 billion in 2012 to nearly $20 billion in 2015 for a compound annual growth rate of 52 percent. Read Original Content

Mobile commerce climbed 31 percent in the first quarter from a year ago, fueled by growing tablet use and improved customer service. Mobile commerce now accounts for 17.4 percent of total online retail sales, up from 13.3 percent in the year earlier period. Overall e-commerce spending was up 20 percent in the quarter. Read Original Content

According to a study conducted by Arbitron Mobile, an Arbitron Inc. subsidiary, well over half of all American smartphone owners have mobile commerce apps on their devices, and they spend a good amount of time using those applications every month. Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware.

Unbound Commerce has announced that a broad index of 200 retailers using its Mobile Presence platform to power their mobile commerce sites saw record increases in both traffic and sales volume metrics, in year-over-year same store comparisons for March/April 2013. Read Original Content

E-commerce sales have grown in April in the United Kingdom this year. Much of this growth is being powered by mobile commerce, according to the British Retail Consortium, a trade association representing the UK retail industry. Read Original Content
According to a study by BI Intelligence, currently 54 percent of adults in the U.S. own smartphones and about 25 percent own tablets. In roughly three years, the number of tablets alone will overtake the number of PCs. By 2016, about 450 million tablets will be sold annually worldwide. Read Original Content

Mobile commerce sales for 18 retail clients of m-commerce technology provider Branding Brand jumped 74.4 percent from $8.2 million in April 2012 to $14.3 million in April 2013, the vendor reports. Read Original Content

Almost half of those who use m-commerce in the UK have said the experience has fallen short of their expectations, with 49 percent saying the speed and 48 percent suggesting navigation lets the site down. Read Original Content

Flash-sale e-retailer HauteLook has redesigned its iPhone app, aiming for faster performance and a look more like that of the HauteLook e-commerce site. Mobile commerce sales jumped 20 percent the first week after the redesigned app was introduced compared to the prior week, which HauteLook says is a sign customers are responding favorably to the new design. Read Original Content

According to Branding Brand, smartphone visits to mobile commerce sites rose by 60 percent in April of this year over what they had been in April 2012. Tablet visits for the same time period rose by 50 percent. Read Original Content

According to Mobile Marketer, currently only three percent - $8 billion in 2012 - of U.S. online purchases are being made from a mobile device.  But this number is going to change rapidly, and businesses should be ready to make the leap to mobile commerce. Analysts project the mobile commerce market will reach $31 billion by the end of 2017. Read Original Content

Internet advertising revenues in the United States totaled a record $10.31 billion in the fourth quarter of 2012, an increase of 12 percent from the third quarter of 2012 and up 15 percent from the fourth quarter of 2011, according to a report by IAB and PwC. Mobile revenue surged 111 percent in 2012 to $3.4 billion, building on 2011’s record-breaking 149 percent year-over-year rise to $1.6 billion. Read Original Content

Consumer goods advertisers primarily use mobile advertising for brand awareness rather than driving site traffic or increased footfall in-store, according to new research from Millennial Media. Read Original Content

Mobile advertising helped Facebook boost its first-quarter profit by 58 percent from a year ago to $217 million and to lift revenues beyond market forecasts. Read Original Content

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Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
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Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.