Wednesday, May 22, 2013

Mobile Commerce News Weekly – Week of May 19, 2013

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read Kevin Benedict’s What’s New in HTML5
Also read M2M News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read SMAC News Weekly

Starbucks has announced that 10 million customers are now active users of Starbucks’ mobile apps, many of whom contribute to the four million mobile payment transactions the company records each week. Read Original Content

The mobile marketing ecosystem is projected to generate more than $400 billion to the U.S. economy by 2015, representing an annual growth rate of 52.5 percent, according to the new "MMA Mobile Marketing Economic Impact Study." Read Original Content

Groupon made dozens of mobile payments headlines this week when an app was released for the iPad at the App Store. It looked as though the company would be taking on Square in direct competition, but it the application was soon removed from the website altogether. Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware.

Accenture has announced it would pay about $316 million to buy e-commerce and m-commerce consulting firm Acquity Group Ltd. Accenture, a consulting company, said the deal would enable it to expand the digital marketing services it provides clients. Read Original Content

Mobile commerce technology provider Unbound Commerce says consumer confidence in m-commerce has risen dramatically, and cites as evidence an analysis of mobile activities at 200 of its retailer clients that operated m-commerce web sites in March/April 2013 and March/April 2012. Read Original Content
According to Forrester, 30 percent of U.S. tablet owners have made a purchase on their devices, compared to only 13 percent of mobile phone users. Read Original Content

The latest m-commerce study released by Jumio Inc. has shown that many retailers may not be taking the right approach to selling their products and services over the mobile channel. The research showed that many consumers give up on their purchase before the transaction is complete. Read Original Content

Small businesses are, on an increasing basis, discovering the opportunities available to them via mobile devices and their preferences regarding techniques such as geolocation, social media marketing, and others are beginning to emerge. Recent research has shown that when it comes to smaller companies, social media marketing is preferred. Read Original Content

Conducted by consulting firm mLightenment, a new study predicts the number of mobile marketing jobs to increase from 524,000 in 2012 to 1.4 million in 2015. Mobile marketing spending is also predicted to increase, jumping from $6.7 billion in 2012 to nearly $20 billion in 2015 for a compound annual growth rate of 52 percent. Read Original Content

Tablet-based advertising is the rising star of mobile advertising and exceeded smartphone revenue in first quarter 2013, new research from the Internet Advertising Bureau claims. According to the trade association’s latest Online Advertising Expenditure Report, Australian spend across smartphones and tablets nearly tripled over the past year to $36.6 million in the March quarter, up from $13 million 12 months ago. Read Original Content

New research from mobile ad firm Mojiva reveals consumers are becoming increasingly comfortable managing their finances via mobile. Read Original Content

Annual revenue generated from content delivered to mobile handsets and tablets is expected to increase by nearly $25 billion over the next three years, projects a new report from Juniper. Read Original Content

According to reports from Reuters on Monday, Amazon – which opened its Kindle e-book store in China in December – launched its Android app store over the weekend for China. Read Original Content

The Mobile Marketing Association study has forecasted the number of mobile marketing jobs will increase from 524,000 in 2012 to 1.4 million in 2015. The amount businesses spend on mobile marketing will also increase, from $6.7 billion in 2012 to $20 billion in 2015. Read Original Content

Mobile marketing technology provider, Mood Media, has just announced the launch of its Mood Presence technology that applies the size of its considerable music network and geolocation in order to be able to connect marketers and retailers directly to consumers who are using smartphones, tablets, and other similar smart devices. Read Original Content

Recent Articles by Kevin Benedict

Recorded Webinars of Note

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The A to Z of Mobile Workforce Scheduling Optimization
Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise
Making BYOD Work for Your Organization
Service in 2012 The Continued Search for Revenue
Staying Awake with Workforce Management
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Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
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Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.