Friday, April 05, 2013

Trends in Retail Mobility

I just read an article this week where a boutique store that has started charging $5 for shoppers to browse in their store, because of the increasing amount of people who would browse products then leave to buy them online.  Retailers are facing many challenges today.

In this short video my colleague, Steven Skinner, VP of Retail/Consumer Goods Lead at Cognizant Business Consulting shares what he is seeing as trends and best practices in retail mobility today.

Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
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Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.