Wednesday, April 24, 2013

Mobile Commerce News Weekly – Week of April 21, 2013

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
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According to a new research report from the analyst firm Berg Insight, the total value of the global real-time mobile location-based advertising and marketing market will grow from 526 million in 2012 at a compound annual growth rate of 65 percent to 6.5 billion in 2017. Read Original Content

Boise State University has become the first in Idaho to facilitate pay-by-phone parking services. The university has only a modest interest in the field of mobile commerce, but believes students would be better served by integrating a mobile commerce service into parking. Read Original Content

A greater percentage of iPhone users (67.5 percent) use mobile commerce apps compared with Android smartphone users (43.9 percent), according to the Arbitron Mobile U.S. smartphone panel. Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware.

The Interactive Advertising Bureau has just released their latest report, which has indicated mobile marketing spending has been sharply rising, as it recorded an increase of 111 percent throughout 2012. Read Original Content

Sears has made a considerable mobile commerce performance achievement, according to Keynote Systems, which ranked the department store retailer’s smartphone friendly website in the first position among all 30 companies that are included in its index. Read Original Content
Foursquare, a mobile app that uses location-based technology to connect consumers with their friends, has secured $41 million in additional funds. Read Original Content

Mobile Websites are more popular than Mobile apps when it comes to actual business & financial transaction level in UK. While 51 percent complete purchase via mobile websites on monthly or more frequent basis compare to 40 percent via mobile app. Read Original Content

Mobile sales at teen apparel and accessories retailer Aeropostale Inc. have grown from 2 percent of total web sales when the merchant first launched its mobile commerce web site in June 2010 to 13 percent today, the retailer reports. Read Original Content

Yahoo has teamed up with mobile ad network in an alliance to help the former monetize its mobile efforts throughout Southeast Asia, including Singapore, Malaysia, the Philippines, Thailand and Vietnam. Read Original Content

The increase in demand for both tablet and phone advertising has seen the cost per click rise to 30p and 20p, respectively. The research by Kenshoo Search Advertising found that, in terms of paid search advertising, mobile and tablets now account for about 25 percent of total spend and 28 percent of clicks. Read Original Content

U.S. Internet advertising revenue grew 15 percent to a record $36.6 billion in 2012, with mobile ad revenue growing faster than other types, according to a new report from the Interactive Advertising Bureau and PricewaterhouseCoopers. Read Original Content

Spending on mobile advertising in the Irish market reached €9.9 million in 2012, according to a study by IAB Ireland, the trade association for the online advertising industry, and PricewaterhouseCoopers. Read Original Content

Research firm IDC has announced the release of a new report covering the mobile advertising market, noting ad networks such as those from Google and Apple are losing traction to publishers able to use their size to drive their own advertising sales. Read Original Content

EMarketer Inc.'s forecast calls for Facebook to bring in $965 million in U.S. mobile ad revenue in 2013. Read Original Content

Twitter will generate nearly $1 billion in ad revenue next year due to a surge in mobile advertising on its Web microblogging service, according to a new report. Read Original Content

Recent Articles by Kevin Benedict

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Two Roads to Mobile Workforce Management: Choosing Between On-Premises and Cloud Delivery
Why Mobile Clients are Just Stepping Stones to Better Solutions

Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
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Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.