Wednesday, April 17, 2013

Mobile Commerce News Weekly – Week of April 14, 2013

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read Kevin Benedict’s What’s New in HTML5
Also read M2M News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read SMAC News Weekly

According to the Arbitron Mobile U.S. smartphone panel, iPhone users spend more time than Android users with mobile commerce apps and conduct more virtual shopping trips. Read Original Content

Foursquare, a mobile app that uses location-based technology to connect consumers with their friends, has secured $41 million in additional funds. Read Original Content

According to a latest survey report, done by EPISERVER, mobile websites are more popular than Mobile apps when it comes to actual business and financial transaction level in UK. While 51 percent complete purchase via mobile websites on a monthly or more frequent basis compare to 40 percent via mobile app. Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware.

In 2012 there were 155.1 million U.S. smartphone users, 49.4 percent of the U.S. population, research firm IDC says. In 2013 there will be 181.4 million U.S. smartphone users, 57.3 percent of the U.S. population, IDC projects. Read Original Content

According to MasterCard, Indonesians top the Asia Pacific region with 54.5 percent using their smartphones to shop in the last three months. China follows closely with 54.1 percent and Thailand with 51 percent. Read Original Content
eBay predicts that besides enabling $300 billion in global commerce, its revenues will grow to at least $21.5 billion in 2015, up from $14.1 billion that it realized in 2012. It believes this increase will be a result of the company’s continued innovation in its core business and adoption of mobile commerce. Read Original Content

Gartner estimates the market for mobile advertising will grow to $11.4 billion this year, driven by smartphone and tablet growth. Read Original Content

Facebook’s chief operating officer Sheryl Sandberg has defended the company’s mobile advertising plans, despite claims that the social network’s plans will see it drown its users in advertisements. Read Original Content

A global study conducted for Visa by Moody’s Analytics found the growth in the use of electronic payment products added $983 billion to the GDP of 56 countries examined between 2008 and 2012. Read Original Content

Mobile payments company PayByPhone has announced an expansion of its NFC parking meter service to New York City, NFC World reports. PayByPhone app users can scan a QR code or use NFC capabilities to pay for their parking at participating meters. Read Original Content

According to the recent Aquent and Forrester report, demonstrating the ROI of mobile marketing is one of the top challenges for marketers planning to grow their marketing programs. Read Original Content

Mobile banking in Pakistan has witnessed a reasonable growth as the number of such accounts has reached 1.4 million by 2012, showing an increase of 156 percent as compared to previous years. Read Original Content

Facebook was the leading mobile publisher for display advertising sales in the U.S. in 2012 with $234 million in revenue, followed by Pandora ($229 million) and Twitter in third ($117 million), according to IDC metrics. Read Original Content

Apple will announce iOS 7 at the World Wide Developer Conference in June along with iRadio and a mobile payment app that will be the iPhone 5S’ killer feature according to an Apple analyst. Read Original Content

BIA/Kelsey’s newest forecast published this week projects U.S. social advertising revenues will continue to grow from $4.7 billion in 2012 to $11 billion in 2017. Read Original Content

Recent Articles by Kevin Benedict

Recorded Webinars of Note

Whitepapers of Note

5 Tips to Minimize the Impact of Rising Fuel Costs in Field Service
Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise
Making BYOD Work for Your Organization
On The Road to Agile Mobile Business Applications
Service in 2012 The Continued Search for Revenue

Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
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Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.