Tuesday, March 26, 2013

SMAC News Weekly – Week of March 24, 2013

Welcome to SMAC News Weekly, featuring the latest news and numbers relating to SMAC (social, mobile, analytics and cloud) that I come across each week.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read Kevin Benedict’s What’s New in HTML5
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Recent surveys suggest 80 percent of marketers worldwide plan to use social media data to enhance their overall marketing efforts. However, more than 40 percent of marketers cite lack of analytics capabilities as a factor that prevents them from effectively collecting social media data. Read Original Content

Google has announced the release of Universal Analytics, an effort to bring new features like cross-platform and mobile app analytics, as well as the ability to incorporate data from offline sources, to Google Analytics. Read Original Content

Apple is currently in the lead when it comes to the domestic cloud storage wars, according to a new survey produced by Strategy Analytics. Read Original Content

While social, mobile, analytics and cloud technologies add a new dimension to your model, to fully maximize their value consider the sum is greater than its parts. The formula for the Future of Work is called SMAC - social, mobile, analytics and cloud on one integrated stack, where each function enables another to maximize their effect.  To learn more about SMAC and Cognizant please visit http://www.cognizant.com/futureofwork/smac.  This newsletter is sponsored in part by Cognizant.

Pinterest has launched Pinterest Web Analytics to help brands and marketers see what Pinterest users are doing with their content. Read Original Content

IBM announced that The Cheesecake Factory is using Big Blue’s big data analytics technology to help provide its customers with better food and experiences. Read Original Content
IBM has raised its revenue target for analytics and Big Data by 25 percent to $20 billion in 2015. At an IBM investor conference company Chairman and CEO Ginni Rometty said that's an increase from a previous estimate of $16 billion for the sales of products and services that help customers better manage the vast amounts of data being collected. Read Original Content

According to a survey conducted by Strategy Analytics, the combination of iCloud and iTunes top the list of cloud storage services used by Americans. The two accounted for a total of 27 percent of the market during the third quarter of 2012. Read Original Content

According to a study by Markets and Markets, the global cloud-based business analytics market is expected to grow from $5.25 billion in 2013 to $16.52 billion by 2018, at an estimated CAGR of 25.8 percent from 2013 to 2018. Read Original Content

Recent Articles by Kevin Benedict

Recorded Webinars of Note

Whitepapers of Note

Carpe Mobile
ClickSoftware Mobility Suite and Sybase Mobility Solution
Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise
The Long Tail of Enterprise Mobility
Making BYOD Work for Your Organization
Two Roads to Mobile Workforce Management: Choosing Between On-Premises and Cloud Delivery
Why Mobile Clients are Just Stepping Stones to Better Solutions

Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
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Read the whitepaper on mobile, social, analytics and cloud strategies Don't Get SMACked
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.