Wednesday, March 20, 2013

Mobile Commerce News Weekly – Week of March 17, 2013

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read Kevin Benedict’s What’s New in HTML5
Also read M2M News Weekly
Also read Mobile Health News Weekly
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The value of online purchases made via mobile devices soared 600 percent last year on Taobao Marketplace and, China’s largest shopping websites, as Chinese consumers continue to adopt smartphones and tablets in droves. Read Original Content

Tech In Asia recently looked into China’s vast e-commerce market and saw that by 2014 China will have an estimated 322 million e-shoppers who will spend about $285 billion that year. Read Original Content

The number of users of transactional tablet banking services will be almost 200 million in 2017, a Juniper Research report has suggested. Read Original Content

Webalo offers easy, fast, affordable enterprise mobility technology that can give employees productivity-enhancing, individualized mobile access to the enterprise data and tasks they rely on 100x faster than traditional mobile application development and at a fraction of the cost.  This newsletter is sponsored in part by Webalo.

Tablet users are expected to make up 19 percent of mobile banking customers in 2017, or 200 million users, up from nine percent of mobile banking customers in 2013. Read Original Content

More that 212 million people around the world use mobile payments in some form, with mobile payment transaction values in excess of $171.5 billion. Read Original Content
Consumer electronics giant Sony India has earmarked a mobile marketing budget of Rs 300 crore for 2013 calendar year to create space for its Xperia brand of smartphones in the country. Read Original Content

Amazon has announced its Amazon Mobile Ads API for developers, allowing them to offer display ads inside their apps. The new program serves in the U.S. only, meaning apps serving primarily international customers won’t benefit right away. Read Original Content

The study by InMobi of over 15,000 mobile users also found that 59 percent of global mobile web users are now as comfortable with mobile advertising as they are with TV or online advertising, while 80 percent of consumers plan to conduct mobile commerce in the next 12 months. Read Original Content

Market researcher Gartner forecasts global mobile advertising revenues will grow to $11.4 billion in 2013 from $9.6 billion in 2012. Revenue will balloon to $24.5 billion in 2016, predicts Gartner. LBS-based services will form an important part of this growth story. Read Original Content

IAB Australia’s Online Advertising Expenditure Report shows a 220 percent surge in mobile advertising, representing expenditure of $86.2 million, and a 30 percent jump for video, which reached $90.3 million. Read Original Content

Recent Articles by Kevin Benedict

Recorded Webinars of Note

Whitepapers of Note

The A to Z of Mobile Workforce Scheduling Optimization
Carpe Mobile
Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise
The Long Tail of Enterprise Mobility
Making BYOD Work for Your Organization
Two Roads to Mobile Workforce Management: Choosing Between On-Premises and Cloud Delivery
Why Mobile Clients are Just Stepping Stones to Better Solutions

Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
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Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.