Wednesday, September 05, 2012

Mobile Marketing News Weekly – Week of September 2, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

According to figures released by the Interactive Advertising Bureau Australia total online advertising increased 21 percent year on year to reach $3.136 billion over the 12 months to the end of June, while mobile ad spend reached $47.5 million, a 212 percent increase. Read Original Content

A study by research firm Yankee Group says global mobile ad revenue will soar by three and a half times, to roughly $10 billion to $11 billion, by 2016. High-growth countries such as Brazil, China and India will lead the surge. Read Original Content

According to Luth Research, companies of all sizes are now discovering mobile marketing is a vital element of their complete programs and are bringing greater returns on investment than their traditional methods. Read Original Content

Sky Technologies has been making SAP mobility easy since 1998. With Sky, you can mobilize your business and empower your team with solutions that are quick to install, easy to use, highly secure, and already proven in hundreds of SAP mobility projects across the globe. For more information, visit

Pandora advertising sales made up $89.3 million of the company’s $101.3 million during its second quarter. Mobile advertising revenue, considered to be a major driver of Pandora’s future growing, rose 86 percent from the year-ago period, to $59.3 million in the quarter. Read Original Content

Thanks to the growth of smartphones and tablets, entertainment consumption on mobile devices has grown 82 percent from 2010 to 2011. According to Millennial Media and comScore, this growth outpaced the 55 percent increase in overall smartphone ownership within the same period. Read Original Content

In 2011, U.S. mobile commerce sales surged 91.4 percent. By 2015, analysts estimate total mCommerce sales will reach $31 billion, a 363 percent increase from 2011. Read Original Content

Mobile Advertising is expected to jump six-fold from $3.3 billion last year to $20.6 billion in 2015, according to Gartner. The proliferation of smartphones, with Internet browsing and a multitude of applications have created fertile ground for mobile media to spawn. Read Original Content

According to a survey by the UK Mobile Media Consumption Report, 41 percent of respondents claimed a mobile ad had helped them find something nearby while 20 percent said it had influenced a purchase decision in-store. Read Original Content

Increase use of location-based ads is expected to drive mobile messaging adspend to $7.4 billion by 2017, according to new report by Juniper Research. Read Original Content

Revenue in China’s mobile-app ad market will likely more than double to about 1.8 billion yuan ($283 million) this year, exceeding the 1.2 billion yuan from mobile-search queries, according to iResearch. Read Original Content

Whitepapers of Note

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Mobile Industry Analyst and Mobile Strategy Consultant
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Full Disclosure: I am a mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.