Wednesday, August 15, 2012

Mobile Marketing News Weekly – Week of August 12, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

A report from eMarketer suggests that spending on mobile advertising will reach $6.43 billion in 2012, driven by 97 percent growth in the United States, which will account for some $2.3 billion of the total. Read Original Content

Mobile advertising influences 48 percent of consumers – putting in on par with desktop advertising and only slightly behind TV advertising (55 percent), research by InMobi has found. Read Original Content

According to Yankee Group global mobile advertising revenue will expand by three and a half times its present level by 2016. Read Original Content

Sky Technologies has been making SAP mobility easy since 1998. With Sky, you can mobilize your business and empower your team with solutions that are quick to install, easy to use, highly secure, and already proven in hundreds of SAP mobility projects across the globe. For more information, visit

The Interactive Advertising Bureau has reported online advertising for the 2011-2012 financial year reached $3.14 billion, eclipsing the previous record by more than $549 million. Read Original Content

Facebook is testing a new ad system for mobile apps intended to boost downloads from stores like Google Play and Apple's App Store. Read Original Content

According to research by PricewaterhouseCoopers, mobile advertising in Australia has increased 212 percent since in the past twelve months. Read Original Content

According to a survey from Hipcricket some 46 percent of surveyed smartphone owners have viewed a mobile ad; among them, 64 percent have completed at least one purchase as a result of doing so. Read Original Content

Juniper Research earlier this year estimated annual revenues from consumer mobile applications would approach $52 billion by 2016. In another report released by Juniper Research in July, in-app mobile ad spending was projected to reach $7.1 billion by 2015 from the $2.4 billion expected for 2012. Read Original Content

Yelp Inc. shares jumped as much as 25 percent Thursday after the online ratings service reported that its base of local advertisers more than doubled and an increasing number of users took advantage of its mobile sites. Read Original Content

The iPhone is the top performer in the mobile ad monetization performance space, according to a new report from Opera Software. Read Original Content

Whitepapers of Note

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.