Wednesday, July 25, 2012

Mobile Marketing News Weekly – Week of July 22, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

A new report predicts tablets will emerge as the primary platform for mobile ad revenue in the next two years. A Yankee Group study forecasts tablets will account for 53 percent of mobile ad dollars in 2014 compared to 47 percent for mobile handsets. By 2016, tablets’ share of mobile ad sales will rise to 60 percent. Read Original Content

Target is putting mobile at the core of its back-to-school campaign and encouraging consumers to use its mobile application to find helpful resources, promotions and design inspirations. Read Original Content

The truth about smartphones is that although penetration in the UK is now above 50 percent and traffic is constantly rising, people don’t generally use their phone to buy things. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit

AdParlor, an Adknowledge company and a leading advertising platform on Facebook, has released their completed study on Facebook mobile advertising.  A few of their findings are: mobile ads yield a CVR that is 16 percent lower than non-mobile ads; and Android has a 62 percent higher CTR than the iPhone & BlackBerry. Read Original Content

Apple's iOS continued to deliver more revenue per advertising impression to content publishers than any other mobile operating system in the quarter that ended in June, according to an Opera Software report. Read Original Content

Facebook's first earnings report since going public will be crucial. After its highly anticipated IPO flopped, Wall Street is hoping the social networking giant will deliver something to be optimistic about. Read Original Content

Findings from the latest Adobe Digital Index Report reveal spend in search advertising continue to increase globally, while opportunities in mobile advertising remain untapped. In the United States, data showed CPCs for both smartphones and tablets are lower than PC’s but the ROI is higher by 3 percent on smartphones and up to 68 percent overall on tablets. Read Original Content

Walletini, the first free mobile app to manage tickets to concerts, sporting events, performing arts, and other live entertainment events, has been released by Vendini. The app is the first to address the rapidly growing need in the Friend-to-Friend (F2F) ticketing market. Read Original Content

According to eMarketer, there will be more than 106 million smartphone users in the U.S by the end of this year, and that number is projected to top 148 million by 2015. So how do you take action on mobile marketing analytics? Read Original Content

Mobile advertising is an enormous growth area for Google, particularly with 1 million Android-based smartphones activated each day. With its acquisition of Motorola, location-based advertising could be a smart next step for Google. Read Original Content

IPO-bound mobile ad network Jumptap has named former Criteo and Yahoo executive Frank Weishaupt to the newly-created role of chief operating officer and John Hadl, a longtime mobile advertising executive, to the company’s board. Read Original Content

The International Newsmedia Marketing Association published a white paper in June highlighting the mobile publishing strategies of 15 news organizations. The lead finding was a consensus that by 2015 more news will be consumed on mobile devices than on desktops or in print. Read Original Content

Voice Assist, a provider of mobile speech and handsfree solutions, and Augme Technologies, a technology and services provider in interactive media marketing have signed an agreement to jointly develop and market mobile advertising for the Voice Assist service. Read Original Content

Mobile presents marketers with an array of opportunities. Companies who use mobile can drive in-store traffic, increase revenue and reach consumers on a deeper level. Here are the top do’s and don’ts of mobile marketing. Read Original Content

Google says mobile search will surpass desktop search by the end of 2013. BIA/Kelsey says mobile marketing will account for a massive increase in phone calls to businesses within the next 18 months. Mobile marketing spend will increase by 15 to 20 times in the next 6 years. Here are the 4 biggest mistakes to avoid in mobile marketing. Read Original Content

Smartphone sales have now eclipsed PC sales and it is estimated nearly 6 billion mobile subscriptions exist across the world. Although consumers are spending an estimated 23 percent of their time on their mobile devices, mobile still only attracts 1 percent of annual ad spend. Read Original Content

iOS is responsible for the majority of global mobile advertising revenue. According to Opera Software, iOS accounts 46 percent of global mobile traffic, but 61 percent of global mobile ad revenue. Opera's network has over 9,000 clients with 35 billion monthly ad impressions, so it has a pretty good window on the market. Read Original Content

Seventynine, a mobile ad network player, has announced the launch of its analytics service. The service, currently available on Android and HTML5 devices, is aimed at providing a one-stop shop for business insights that will help track and analyze consumer behavior. Read Original Content

Whitepapers of Note

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.