Wednesday, July 18, 2012

Mobile Marketing News Weekly – Week of July 15, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Marin Software, a digital advertising management company, found in its quarterly U.S. Online Advertising Quarterly Report, that 18 percent of paid search clicks come from mobile devices. Read Original Content

Kiip, a startup allowing brands to promote themselves in mobile apps through rewards and contests, has raised $11 million in Series B funding. The company sells its approach as a smarter, more engaging approach to mobile ads, where developers can give their users real-world rewards for achievements in their apps. Read Original Content

Empathica recently issued a survey among 6,500 U.S. Internet users — a little more than half (52 percent) of whom identified as smartphone owners — to take a closer look at how they’re using mobile in stores. Fifty-five percent of smartphone owners said they’ve used a mobile device to compare prices between retailers. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit

The latest quarterly report from ad agency TBG Digital indicates that cost per thousand impressions (CPMs) on ads on Facebook rose by 58 percent compared to the same period last year, with overall engagement also up by 11 percent, a reversal of the decline seen last quarter. Read Original Content

According to a survey conducted by EPiServer, 47 percent of respondents selected Amazon as the coolest mobile or social affiliate program they have seen to date followed by eBay at 20 percent, and Shopkick and Wrapp each with five percent. Read Original Content

The mobile ad market in China is so small that if the top 10 ad networks there were combined they still might not be as big as the fifth largest network in the U.S. in terms of monetization power, according to Opera evp/consumer mobile Mahi de Silva. Read Original Content

Android is now most-used smartphone platform worldwide, and that swing is being reflected in other areas like mobile advertising. New numbers out from Adfonic indicate that in Q2, Android accounted for the majority of mobile ad impressions on its network worldwide, with 46 percent compared to iOS’s 34 percent of impressions. Read Original Content

“From mobile text alerts confirming appointment times to helpful reminders about dental cleanings, mobile marketing goes hand-in-hand with modern marketing efforts at dental practices,” independent business analyst and social media expert Mike Randazzo tells Mobile Marketing Watch. Read Original Content

The team at Adfonic has released its mobile AdMetrics report with freshly gleaned data on the global state of mobile advertising. Globally, Adfonic reveals that its total ad requests spiked 15 percent quarter on quarter, with 8,256 active campaigns in Q2. Read Original Content

Approximately 82 percent of consumers want to engage retail brands via mobile and social channels if they believe it would improve future expectations, according to a study by EmpathicaInc. Read Original Content

Dynamic growth in mobile channel is keeping marketers on their toes. Rimma Perelmuter talks about the growth of the mobile channel and opportunities for marketers. Read Original Content

The terrible truth about smartphones is that although penetration in the UK is now above 50 percent and traffic is constantly rising, people don’t generally use their phone to buy things. Here are eight best practice tips to simplify the process and help drive up those conversions. Read Original Content

Whitepapers of Note

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.