Wednesday, July 04, 2012

Mobile Marketing News Weekly – Week of July 1, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

According to a new report from Juniper Research, in-app advertising spend across all mobile devices will reach $7.1 billion by 2015. Read Original Content

Boston-based Fiksu has raised $10 million to expand the growth of its mobile app marketing platform. The second round of funding comes from Qualcomm and Charles River Ventures. The company will use the funds to expand its mobile app user acquisition platform. Read Original Content

Researchers at EMarketer have said that in 2014, Twitter ad sales, which account for almost all its revenue, will rise to $540 million from $139.5 million last year. The closely held company doesn’t release sales figures. Mobile is a key part of its growth effort. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Online movie ticketing service Fandango said Tuesday that its ticket sales rose 28 percent in the second quarter, with purchases by cell phone more than doubling from a year ago. Read Original Content

Coca-Cola executive Wendy Clark is using her role as a Facebook adviser to outline what she says is a top reason the social networking service needs to get mobile advertising right: reaching emerging markets. Read Original Content


Some users of the latest version of Apple’s handset will get a marketing message from Samsung offering as much as $300 to people who trade their Apple device for a Samsung device. Samsung’s strategy is helping fuel a boom in mobile advertising, which Bank of America Merrill Lynch predicts will surge to $18.3 billion in 2015, from $3.6 billion last year. Read Original Content

IBM Research scientists this week unveiled a first-of-a-kind augmented reality mobile shopping app that will make it possible for consumers to pan store shelves and receive personalized product information, recommendations and coupons while they browse shopping aisles. Read Original Content

Mobile ad company Jumptap announced the completion of a $27.5 million financing round as the mobile advertising company prepares to go public. Read Original Content

Underscoring the explosive growth in China's smartphone market, recent data showed purchases made from mobile devices such as smartphones climbed to 10.5 billion yuan ($1.65 billion) in the first quarter, nearly matching the value for goods and services purchased on such devices in 2011, according to Analysys International. Read Original Content

According to a new report from Juniper Research, “The increasing spend on in-app ads will be driven by greater use of rich media in ads allied to greater app usage. This growth, from one of the key mobile advertising segments, will help to triple spend on mobile advertising by 2017,” says the research company. Read Original Content

GroupM's report, "This Year, Next Year: UK Media and Marketing Forecasts", predicts UK measured ad spending will reach $20.6 billion (£13.2 billion) this year, up from $19.9 billion (£12.7 billion) in 2011. Read Original Content

Singapore-based mobile media firm Affle is looking to capture a significant share of the nascent yet growing mobile advertising market and hopes to become a leading digital media company in India. In addition to its mobile advertising services, Affle has also launched mobile messaging applications tools like Pinch and SMS2.0 Live. Read Original Content

Mozilla announced it’s moving full steam ahead into the mobile market with a new smartphone operating system called, Firefox OS. The company hopes to carve out a niche in the lower end of the market where Google’s Android and Apple’s iOS have so far not been so successful. Read Original Content

Research into UK consumers has revealed that 45 percent of consumers are willing to accept branded communications via the mobile channel if delivered according to their opt-in terms – a figure that rises to 55 percent if the company is perceived as a “trusted” brand. Read Original Content

Automotive marketing company uNotifi says that increased mobile couponing by automotive service centers and car dealerships is a trend that is catching on fast with consumers, as reflected by The NPD Group’s Car Care Track® showing 35 percent of all consumer car care purchases were made using a special price or deal offer. Read Original Content

On Friday, Google announced the release of Mobile App Analytics, which the company developed to help marketers track the success of their apps in terms of driving engagement, conversion and other areas that inform marketing success. Read Original Content

Whitepapers of Note


You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.