Wednesday, June 27, 2012

Mobile Marketing News Weekly – Week of June 24, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

According to Media Post, citing an “Advertising Expenditure Forecast for June 2012 by Publicis Groupe company ZenithOptimedia, advertisers will spend about 15 percent more in 2012 on paid-search marketing, up 15 percent in 2013, and 13 percent in 2014.” Read Original Content

Adcquire's new marketing platform is making waves throughout the marketing industry. The platform, which connects brands and consumers through a mobile app, generates physical interactions with products. Read Original Content

AT&T has just released the findings from a study that indicates social and mobile marketing are the next big thing. Among the small businesses that took part in the survey, almost 60 percent stated they intend to spend more on their marketing online in 2012 than they did last year. Read Original Content

Verivo Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Verivo Mobile.

StrikeAd, a startup that helps advertisers and agencies manage their mobile campaigns, has raised another $500,000 in funding. The round is an addition to the $3 million Series A led by DFJ Esprit that the startup announced in January. Read Original Content

Ticketing startup TicketLeap has relaunched with a new logo, webpages that encourage more social interaction, and updated iOS and Android apps that create a mobile box office. Read Original Content

Fandango has announced a ticketing agreement with MSN, Microsoft Corp.'s information and entertainment network, making Fandango the official online and mobile movie ticketer for MSN Movies and MSN Entertainment. Read Original Content

Big box retailer Staples is ramping up its mobile strategy overseas with a new iPhone application that drives in-store traffic and captures online sales. Read Original Content

GlobeSherpa has created a mobile system that lets Tri-Met bus riders in Oregon buy tickets on their phones. Read Original content

Dominos Pizza’s iPhone app has a pizza slot machine feature for those who can’t decide what to order – shake the phone and the app chooses for you. Believe it or not, Domino’s Pizza is setting some serious standards, with mobile specifically and digital as a whole. Read Original Content

Mobile parking startup Pango lets users pay for on-street and garage parking by smartphone app or SMS text messages. They're also pitching retailers near parking garages on their location-based advertising service. Read Original Content

“To enable advertisers to better connect with potential customers via mobile search,” Google announced late Friday, “we have redesigned our local ad formats for Google Maps for Mobile.” Read Original Content

Bloomberg reports that Facebook is currently developing a location-based mobile advertising product that will allow advertisers to target potential customers based on real-time location data. Read Original Content

Whitepapers of Note

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions.  You can now receive all blog articles directly via email.  If you are interested, click here.


Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.