Wednesday, June 20, 2012

Mobile Marketing News Weekly – Week of June 17, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Facebook, the world's largest social network, says it is working on a location-based mobile-advertising product that will allow companies to target users with real-time data showing their whereabouts. Read Original Content

Mobile marketing delivers a higher return-on-investment than traditional marketing programs, according to new research findings from Luth Research, a research partner of the Mobile Marketing Association. Read Original Content

Mobile marketing and advertising solutions provider Velti has been named the winner of the 2012 Juniper Future Mobile Award in the mobile advertising category. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit

Escalating mobile device penetration and changing consumer lifestyle are driving mobile marketing in India. A new report from Netscribes entitled Mobile Marketing in India 2012 describes a market with strong growth potential.  Read Original Content

Like search and social before it, the rapid and widespread adoption of new technology -- in this case, mobile apps -- will increasingly pitch marketers in a heated battle for surface area in an entirely new theater of operation: the app stores. Read Original Content

According to the poll of marketing executives by SoundBite Communications and Luth Research, 52 percent of mobile marketers said mobile returns were higher than traditional marketing while only 15 percent stated their returns as lower. Read Original Content

Over the past year, QR codes have quietly slipped into the marketing mainstream. Three-quarters of American online retailers surveyed by Forrester, a research firm, use them. In April nearly 20 percent of smartphone users in America scanned one, up from 14 percent in May last year. Read Original Content

2011 was a great year for Pandora Radio’s mobile advertising fortunes. The company made $100 million in mobile ad spending, trailing only Google in that category. The search engine earned $750 million in mobile advertising revenue. Read Original Content

The U.S mobile ads and offers market currently stands approximately at $1.17 billion, but is expected to reach $6.6 billion in the next five years. Have a look at this recap of the Business Insider Mobile Advertising Conference held in New York last week. Read Original Content

AdColony has been on a tear growing its mobile video ad network business in the past two quarters. Now it’s positioning itself for more growth with the appointment of a new chief revenue officer from Apple. Read Original Content

Check out this one-stop guide to mobile marketing acronyms, by iQU's Fraser MacInnes.  Read Original Content

Forrester Research Inc. Vice President and Principal Analyst Julie Ask will join global interactive marketing provider ExactTarget for a live webcast at 2 p.m. June 21 to provide marketers an exclusive look at how mobile is transforming marketing. Read Original Content

According to a forecast by comScore a 47 percent rise in smartphone users -- equaling 106.7 million or 45.6 percent of the U.S. mobile population -- occurred in the year prior to March 2012. In spite of these numbers, in Mary Meeker's latest Internet Trends report, she characterizes mobile advertising in the U.S. as a $20 billion missed opportunity. Read Original Content

Whitepapers of Note

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.