Wednesday, June 13, 2012

Mobile Marketing News Weekly – Week of June 10, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Consumers are spending 10 percent of their media attention on mobile devices while the medium only commands a mere 1 percent of total ad-spend. Comparatively, print medium attracts only about 7 percent of media-time, but still captures an astonishing 25 percent of the total U.S. ad-spend, with print receiving 25-times more ad money than mobile. Read Original Content

In a joint study, the IAB Mobile Marketing Center of Excellence and IAB Europe, the industry bodies, and IHS Screen Digest, the research firm, reported that mobile ad spend will hit $5.3 billion in 2011. Read Original Content

The Massachusetts Bay Transportation Authority will roll out a mobile phone payment system for commuter rail passes and tickets in the fall, and sign-ups are now under way for riders who want to get involved with the first trial runs of the new technology. Read Original Content

The Louisiana Sheriff’s office is streamlining its traffic citation process with the Apple iPad Socket Mobile Barcode Scanner, and Zerion Software's iFormBuilder Data Collection Platform.  The SAAS Mobile Ticketing/Citation system will save time, reduce data entry errors and improve efficiency for law enforcement. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit

FunMobility Inc. has announced the commercial availability of the AppWidget Mobile Engagement Platform, an integrated SaaS mobile marketing suite designed to boost user engagement and enable true mobile relationship management. Read Original Content

Although IDC has forecasted that the skyrocketing growth in mobile marketing may slow to a more modest rate when compared to the tremendous explosion it has seen over the last couple of years, Windows Phone 7 will be surging ahead to level its playing field with iOS and Android, and will be working with Nokia in order to try to achieve this goal. Read Original Content

eMarketer estimates more than 880 million consumers in China—nearly two-thirds of the country’s population—will own at least one mobile phone by the end of this year.
But marketers in China are not flocking to mobile as an advertising medium. The country’s advertisers now spend less than 1.5 percent of total ad spending ends up in mobile. Read Original Content

Findings from an Interactive Advertising Bureau analysis have shown that the worldwide mobile marketing spending last year was $5.3 billion. Read Original Content

A May report by mobile advertising network Millennial Media and comScore found that the worldwide finance industry had the largest mobile advertising budget out of all verticals on the Millennial Media platform. comScore data showed that finance-related mobile ad budgets grew 34 percent between 2010 and 2011. Read Original Content

Mobile marketing was near the bottom of advertisers’ digital activity in 2009 but now ranks near the top, according to a new poll from consulting firm RSW/US. Read Original Content

Disneyland is now offering a mobile ticketing system. Designed to help guests get their tickets and enter the park faster during Disneyland’s busy summer season, the new ticketing option will allow guests to purchase their park tickets through their phone and use their electronic ticket to enter the park. Read Original Content

Short and sweet, text marketing is effective.  “It's really important that entrepreneurs embrace text marketing," mobile and local Internet marketing specialist Cheryl Lynn told the E-Commerce Times. "It brings in customers. It's offers a high return in getting the message across -- and it's cheaper than sending out a letter with a stamp." Read Original Content

The global mobile advertising size is pegged at $5.86 billion for 2011, according to a report by the Interactive Advertising Bureau. APAC leads the geographical segments with a significant 25.9 percent share of this figure. North America comes in second at 31.4 percent. Read Original Content

Will Siri And Voice Search Change Mobile Marketing? According to Google, speech inputs have grown 6X in the past year. As voice technology continues to improve, voice search is quickly becoming more important in mobile content discovery and site optimization. Read Original Content

Whitepapers of Note

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions.  You can now receive all blog articles directly via email.  If you are interested, click here.

Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.