Wednesday, May 30, 2012

Mobile Marketing News Weekly – Week of May 27, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Sense Networks has introduced a pair of new ad services to help marketers and publishers hone in on their mobile audiences through its platform analyzing real-time location data from phones, GPS devices and Wi-Fi. Read Original Content

Out-of-home media owner Eye will next month begin a rollout of what it says will be the world’s largest mobile-enabled network of advertising locations. Read Original Content

According to the findings of the soon-to-be-released Q1 2012 Rhythm Insights Report from Rhythm, in-stream video ads are out performing online ads by 31 percent. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit

Newly released information from Google indicates mobile Web impressions publishers in all verticals except travel saw double-digit growth in the fourth quarter of 2011. The strongest vertical in mobile usage was Shopping, followed by Food & Drink and People & Society. Read Original Content

Stagecoach Group has teamed up with Everything Everywhere to transform how consumers use tickets to journey on public transport. The two companies have announced the first government-standard commercial deployment of mobile contactless transport ticketing in the UK. Read Original Content

Mobile marketing budgets remain a small fraction of overall interactive budgets, with 54 percent of businesses allocating 5 percent or less to mobile programs. Nearly a quarter of businesses reported less than 1 percent allocated to mobile. A lack of funding was cited by 12 percent of respondents as the obstacle in executing mobile programs. Read Original Content

Thinking of joining the stampede to mobile marketing and distribution? It seems everybody’s doing it, everybody’s buying tablet computers, and there are app millionaires out there who made it big simply by selling on iTunes and other app sites for absurdly low prices. But you may want to think some more before you plunge. Read Original Content has reportedly been in acquisition talks with several mobile advertising companies, including mobile ad network Jumptap, which has more than two dozen patents on technologies in the sector. Read Original Content

The average mobile marketing budget is currently between $75,000 and $100,00 per campaign, according to Pocket Money. Read Original Content

Orange UK is in the midst of a mobile ticketing trial with rail and bus operator, Stagecoach. The two companies unveiled a mobile contactless transport ticketing system, which could lead to a nationwide rollout across select bus and rail services during the next year. Read Original Content

More businesses are using social media and mobile technology to target customers based on where they are. So what does a small business owner need to know to get started with location-based marketing? BizBytes has a list of eight strategies to help you get the ball rolling. Read Original Content

Latinos spend 68 percent more time watching videos on the Internet than their non-Hispanic white counterparts, and they also are more likely to own a smartphone and access the Internet through a mobile device, according to a Nielsen Co. study released in April. Read Original Content

Location-based technology, one of the key marketing weapons in the digital era, is taking a step forward to merge with social-networking and mobility applications under the concept of SoLoMo, short for social-local-mobile. Read Original Content

Mobile ticketing technology company Masabi is supplying Massachusetts Bay Transportation Authority with what it says will be the USA’s first smartphone rail ticketing system. Read Original Content

Whitepapers of Note

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.