Wednesday, May 23, 2012

Mobile Marketing News Weekly – Week of May 20, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

A recent study estimates mobile advertising will be a $5.04 billion industry by 2015. HighTable, a startup social website for professionals, compiled data about key factors in the growing mobile marketing space in an infographic. Read Original Content

The Holy Grail of marketers used to be a home telephone number and address. Direct mail and telemarketing, despite being some of the most hated forms of advertising, are historically effective. Now mobile takes marketers closer to consumers than direct mail ever will. Read Original Content

The Australian group buying industry generated $123.5 million in Q1 2012 representing a 72 percent growth over the same period last year. Despite the phenomenal growth, the market contracted by 14 percent on last quarter. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit

Facebook shares fell 11 percent Monday, highlighting the challenges the No. 1 social network faces to live up to its frothy market value. Facebook already has some 488 million mobile users, its fastest-growing platform, but hasn't yet unveiled a strategy to make money in the field. Read Original Content

Tremor Video, the largest independent online video technology company, has announced the launch of its Mobile Creative Platform, a toolset that helps advertisers build and deliver interactive video across all mobile devices and operating systems, without sacrificing ad functionality or viewer experience. Read Original Content

InMobi, the world’s largest independent mobile ad network has partnered with Mi9 to bring more interactive and high engagement mobile rich media experiences to the Australian market. Read Original Content

Satirical website The Daily Mash has tasked 4th Screen Advertising to monetize its newly launched mobile website. The site has tasked mobile advertising network 4th Screen with using its media ad formats to aid advertisers in accessing the site’s mobile audience through HTML5 formats. Read Original Content

Big companies including Unilever, Coca-Cola and Domino's Pizza are planning to ramp up their use of mobile marketing in a bid to engage customers in new ways. Read Original Content

Abierto Networks has announced that its Mobile Coupon Center has been certified by VeriFone for use with its Ruby Sapphire point-of-sale solution in the c-store industry. Read Original Content

The top global trade association for the mobile industry, the Mobile Marketing Association has announced the start of its Mexican council, which is the newest among twenty new locations around the world. Read Original Content

A small Welsh town is about to become world's first "Wikipedia town." Visitors will be able to use smartphones to scan barcodes at points of interest in Monmouth in Wales' southeast, instantly bringing up a Wikipedia page about the landmark on their phones, in whatever language they are set to. Read Original Content

The much ballyhooed Facebook IPO is looking almost like a dud but mobile marketing and mobile advertising stocks Millennial and Velti Plc came out as winners for a good reason – both made sizeable gains on Friday. Read Original Content

Recent Articles by Kevin Benedict
Whitepapers of Note

Ruggedized and Industrial Mobile Device Articles

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions.  You can now receive all blog articles directly via email.  If you are interested, click here.

Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.