Wednesday, May 09, 2012

Mobile Marketing News Weekly – Week of May 6, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Internet Broadcasting, provider of digital publishing technology and services and one of the world's largest digital advertising agencies, has unveiled a new family of interactive mobile-marketing products that enable advertisers to offer text-based solutions for digital marketing campaigns. Read Original Content

Amtrak, the government-owned corporation that oversees the nation’s railroad train services, has been training conductors since November to use the Apple handset as an electronic ticket scanner on a few routes. By late summer, 1,700 conductors will be using the devices. Read Original Content

With nearly 80 percent of the population owning a mobile phone, major brands, retailers and start-ups are using SMS to interact directly with consumers and drive new business. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit

Mobile advertising spending has been growing between 50 to 80 percent year over year and, according to eMarketer, it is set to reach 2.6 billion this year and 4.3 billion in 2013. Read Original Content

This week Group, Inc. published its latest Small Business Mobile Survey. According to the survey’s findings, 69 percent of small businesses consider mobile marketing “crucial to their growth in the next five years.” Read Original Content

Facebook will play up its prospects for expanding in mobile advertising when it begins pitching its initial public offering to investors in New York, Boston and Silicon Valley next week. Read Original Content

Worldwide advertising dollars devoted to mobile devices are expected to leap 85.4 percent this year to $11.6 billion, according to a study by market research company Strategy Analytics. Read Original Content

Sumotext, which specializes in MMS and SMS mobile messaging, will work with Long Range Systems to provide mobile marketing services to the restaurant industry beginning this weekend at the National Restaurant Association's NRA Show 2012 in Chicago. Read Original Content

Hipcricket has unveiled the newest version of AD SERVE, its mobile ad server. AD SERVE is a self-service tool that allows marketers to create, manage and optimize their mobile advertising campaigns throughout the customer engagement lifecycle-both pre-and post-click-across all mobile media, including mobile ads, SMS, QR codes, mobile sites, and applications. Read Original Content

Rich media ads on Yahoo! Mobile that employ interactive tactics see banner click rates as high as 15 percent. Read Original Content

As the mobile app market has grown over the last few years, mobile advertising options available to app developers have increased in parallel. Check out these five steps that will help you navigate some of the complexities of the mobile ad market. Read Original Content

Recent Articles by Kevin Benedict

Whitepapers of Note

Recorded Webinars of Note

Ruggedized and Industrial Mobile Device Articles

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.