Wednesday, May 02, 2012

Mobile Marketing News Weekly – Week of April 29, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

With over 258 million wireless lines in the U.S. alone, mobile marketing’s potential has never been so great. Plus text messaging, globally, has twice as many active users than traditional email campaigns and, unlike email most mobile users don’t feel like the message they receive on their mobile phones is spam. Read Original Content

Those marketing mobile applications via Google AdWords are getting some new weapons in their arsenal this week. Google has announced four new tools: a new Mobile App extension for AdWords, additional information to the click-to-download format, the ability to see Google Play stats in AdWords, and Custom Search Ads for mobile apps. Read Original Content

A report titled 'The State of Mobile Search Advertising in the US' dated March 2012 indicates about 12 percent of all Internet traffic in the United States comes from mobile devices that include smartphones and tablets. In addition, average click through rates on smartphones and tablets is higher than on desktops and laptops. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit

In Q1 2012, 36.8 percent of North American mobile ad impressions occurred on iOS devices, up 3.7 percentage points from 33.1 percent in Q4 2011, reports mobile ad network InMobi. 34.1 percent occurred on Android devices, up 1.6 percentage points from 32.5 percent; and 7.3 percent on BlackBerry devices, down 4.6 percentage points from 11.9 percent. Read Original Content

Last year, the buzzword in e-commerce was Groupon and its myriad of competitors that offered daily online coupons to entice shoppers in a down economy. Now, the latest fashion in retail is social gifting, where people get together on Facebook to buy each other gifts. Read Original Content

Local advertising is expected to dominate mobile ad spending. Google says 40 percent of mobile searches are for local information.  Miscrosoft says 53 percent.  Content consumption in mobile is different than wired and what stands out is the consumption of local information on mobile devices. Read Original Content

Madrid-based TapTap Networks, a mobile advertising network operating in Spain, is taking venture capital to build on ongoing mobile media growth. The company has announced the closing of a Series A financing round of $4.5 million led by Nauta Capital. Read Original Content

The world's rapidly expanding online advertising market will be worth almost $85 billion (£52.3) by 2017, new research indicates. Mobile marketing, streaming video and social media will be three of the key growth areas over the next five years, the study from GIA reveals. Read Original Content

The number of U.S. spam text messages rose 45 percent last year to 4.5 billion messages, said Richi Jennings, an industry analyst. Spam phone calls also are proliferating. The surge is costing carriers money and frustrating users, who must pay for the messages and deal with potentially fraudulent texts. Read Original Content

To say nobody uses a phone for its original intention - calling someone - may be an exaggeration, but it's not too farfetched to think the future of business communication may be in SMS. According to Mobile Marketing Watch, texting consumers and businesses for actions such as payments, alerts and marketing provides the flexibility, immediacy and efficiency you can't get from traditional phone calls. Read Original Content

While some may shrug at the thought of another ad network, an Israeli startup Sellaring has created a way of advertising that some may find less obtrusive than push ads in notification bars and even banner ads on their favorite free apps. Sellaring utilizes the time that you’re waiting for another party to answer the phone to deliver up to a 10 second ad. Read Original Content

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You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.