Wednesday, April 25, 2012

Mobile Marketing News Weekly – Week of April 22, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

In 2012 global revenue from mobile advertising and content will hit $67 billion, according to a new Strategy Analytics forecast. Read Original Content

According to GroupM, an ad agency that released a white paper on digital auctions, Twitter's new self-serve ad platform could generate $300-400 million in ad revenue this year. Read Original Content

The Massachusetts Bay Transportation Authority and Masabi US Ltd, a pioneer in transit mobile ticketing, will bring mobile ticketing to MBTA commuter rail riders this fall. Once tickets are purchased, customers will be able to use and display directly via their phone screen. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit

In the United States and Western Europe, apps are becoming the key distribution mechanism for media on mobile phones, with marketers spending $1.7 billion on in-app ads versus $934.5 million on mobile display ads. Read Original Content

By 2017 Pivot predicts that Facebook’s mobile ad revenues could represent 22 percent of the non-search mobile ad market, bringing in $490 million. Read Original Content

iPad users account for nearly two-thirds of all mobile online shopping sessions and nearly 90 percent of mobile shopping revenue, according to a report from eCommerce solutions company RichRelevance. The report shows a large year-over-year increase in mobile shopping, from 1.9 percent of total online shopping in April 2011 to 4.6 percent in March 2012, with iPad users driving nearly all of that growth. Read Original Content

The latest quarterly report from BuzzCity which tracks performance across its own global mobile advertising network has come in with impressive figures for market expansion. According to the report, the UK showed strong growth during Q1 2012 with 23 percent but over the year it grew by a commendable 157 percent. Read Original Content

Strategy Analytics says that revenue from mobile web display ads landed at $934.5 million, but in-app advertising is in the billions, $1.7 of them, to be exact. Read Original Content

According to Adobe’s Global Digital Advertising Update 11 percent of search spending in the UK is mobile, which is a whopping 250 percent increase year on year; so how can you best target your keyword campaign to target mobile searches? Read Original Content

No one can be absolutely certain these days which mobile computing platforms will be popular a year from now, but they can be certain that the applications running on these devices will need to be frequently updated. For that reason, the folks at Verivo Software came up with the Verivo Enterprise Mobility Environment. Read Original Content

Mobile Apps have now become a main distribution method for advertising on mobile phones. According to research firm Strategy Analytics, In-app spending by advertisers is set to overtake ads on static mobile websites this year. Read Original Content

Recent Articles by Kevin Benedict
Whitepapers of Note

Recorded Webinars of Note

Ruggedized and Industrial Mobile Device Articles

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.