Wednesday, April 18, 2012

Mobile Marketing News Weekly – Week of April 15, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

A new report from mobile marketing company Velti says that at the end of 2011, iOS and Android both had a 50 percent market share, but iOS pulled ahead in March, with a 53 percent market share for the month. The report is based on data collected from 33,405 apps via the Mobclix Exchange, which Velti acquired in 2010. Read Original Content

A new report from Juniper Research reveals the mobile ticketing market will more than quadruple to 23 billion tickets sent by 2016. The report estimates that four billion tickets were delivered during 2011 for airline, transport and entertainment events. Read Original Content

Pinterest is taking over the mobile and online space with brands and retailers such as eBay, Amazon and Sephora adding “Pin It” buttons to their product pages, thus encouraging m-commerce and e-commerce sales. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit

According to a new study by eMarketer, by 2013 the majority of mobile phone subscribers will have a smartphone, making it important to consider the role mobile may play for the future of your business. To help you stay up-to-speed on the latest trends in mobile and how they affect your business, check out this roundup of stats. Read Original Content

2012 may be the year mobile marketing finally starts to pay off. The buzz phrase driving mobile ad spending is “hyperlocal mobile,” or ads targeted to individuals in specific, relatively. Read Original Content

With the current rate of growth, mobile marketing has been one of the most exciting to monitor. The data on user adoption is changing almost daily, with consumers actively changing the way they consume, share and publish. Check out the top four current trends in mobile marketing. Read Original Content

Mobile searches increased by a massive 400 percent in 2011. A new infographic from Prestige Marketing Inc. details trends from 2012, and provides tips on how to target online marketing for this year. Read Original Content

“2012 will be a tipping point as exploding mobile-connected consumer adoption reshapes all business structure, process and economics,” writes Diane Mermigas. “Worldwide social network ad revenues will pass $8 billion in 2012, $5.8 billion of which will be generated by Facebook and its mobile expansion, according to eMarketer.” Read Original Content

Not only are consumers watching television on multiple screens, they are also more likely to make a purchase and remember a brand when an ad is served across TVs, tablets and smartphones, according to a new study from the Nielsen Co. Read Original Content

Although more than half of its 845 million members log into Facebook on a mobile device, the company has not yet found a way to make real money from that use. Read Original Content

There are 5.3 billion mobile subscribers around the world; meaning 77 percent of the world’s population uses a phone. The majority of those users — 3.8 billion or 73 percent of the group — live in emerging economies, yet mobile advertising dollars spent around the world do not begin to compete with traditional platforms or Internet ads. Read Original Content

Apple's iPhone opened up significant opportunities for marketers when it came on the scene in 2007 and since then numerous developments have led to new opportunities in terms of scale and reach. Read Original Content

Recent Articles by Kevin Benedict
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You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.