Wednesday, April 04, 2012

Mobile Marketing News Weekly – Week of April 1, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

According to the latest edition of Mobile Messaging Futures, recently published by Portio Research, MMS – launched after the initial success of SMS to deliver multimedia content – has until recently been the second greatest revenue generating non-voice service, after SMS. Read Original Content

You are missing an opportunity if you do not have a mobile website and marketing strategy. According to Forrester Research, a mobile marketing agenda is on three out of four marketers’ lists this year. Read Original Content

New research from Forrester shows that although tablets were designed to be portable computers, the devices are being used primarily while users are stationary and at home and are also more likely to interact with shopping, banking and other time-consuming commerce-related activities. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit

According to a recent study by Verve Wireless, over 50 percent of consumers say it’s very important their next car be mobile-friendly (capable of syncing with apps on their smartphone or be Bluetooth-enabled, for example). Read Original Content

At the recent Mobile Marketing Association Forum in Singapore, Gavin Mehrotra, director of international media for Coca-Cola Co., started his presentation stating categorically that: "SMS is the No. 1 priority in mobile at Coca-Cola.” Read Original Content

Amongst marketers, QR codes were once the favored tool before augmented reality and NFC took consumer interaction to new levels. A new survey from CBS Outdoor, however, suggests that consumers do not share the love for these technologies that advertisers do. Read Original Content

Advertising on mobile devices is booming, up by 157 percent in 2011 to a new high of £203 million. This reflects the UK's 50 percent smartphone ownership rate, and the proliferation of touchscreen technology. Read Original Content

Mobile searches accounted for 12.3 percent of the total search advertising budget that marketers dished out in Q1, according to IgnitionOne. The digital marketing report found that mobile clicks rose 246.1 percent year-on-year. Read Original Content

Evidence is accumulating that companies are shifting more resources into their mobile marketing budgets.  Marin Software notes that consumers are much more engaged with search ads on smartphones and tablets as opposed to desktops, as evidenced by click through rates that are respectively 72 percent and 31 percent higher. Read Original Content

While consumers are increasingly conducting searches via their mobile devices, the budgets allocated for mobile search have often not kept pace. This is starting to change, with budgets for both smartphone and tablet search growing significantly. Read Original Content

According to the latest data from YouGov, a survey on SMS and mobile phone marketing showed that 65 percent of people like offers on their mobile phones. See more numbers on this infographic from YouGov. Read Original Content

Recent Articles by Kevin Benedict

Whitepapers of Note

Recorded Webinars of Note

Ruggedized and Industrial Mobile Device Articles

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.