Wednesday, March 14, 2012

Mobile Marketing News Weekly – Week of March 12, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

As Twitter launches mobile ads — 66 percent say they don’t want smartphone ads as indicated in this infographic. Read Original Content

College campuses are the new targets of choice for leading mobile ad firms like Touchpoint. Touchpoint revealed a nationwide deployment of its mobile technology to over 130 college campuses in what it dubs the “Campus Connection.” Read Original Content

A new report by Nielsen showed that mobile advertising on tablets is leading to an impressive number of purchases on other devices. Among owners of tablets like Apple’s iPad in the U.S., U.K., Germany, and Italy, 29 percent made purchases on a PC after seeing ads for those goods on their tablet. Read Original Content

Verivo is a leading provider of enterprise mobility software, Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit

On the back of tickets to Los Angeles Lakers games Toyota has been advertising ToyoTags, its mobile marketing app, that allows consumers to enter sweepstakes or receive information about a car special. Downloads of the app increased 600 percent the first week and 700 percent the second.  Read Original Content

NY Waterway has installed GPS technology on town buses that take passengers from Fort Lee, Cliffside Park and Edgewater to the Edgewater ferry landing, enabling residents to track buses via the web or a new mobile app. Read Original Content

Smartphone owners prefer to use retail websites rather than retail apps when researching products on the fly, comparing prices, finding retail locations, and redeeming coupons, according to a survey released Monday by Nielsen. Read Original Content

Mobile ad and analytics firm Flurry has launched a new platform for running targeted advertising within apps. The company says its new AppSpot offering draws on its four years work on app analytics to be able to reach specific audiences at scale easily across different devices and mobile operating systems. Read Original Content

Mobile made its mark in the 2011 holiday retail season, with 11 percent of online sales in December coming through a mobile device -- an increase of 100 percent over December 2010. Check out these 2011 lessons from holiday retail 2011. Read Original Content

Within the United States, it is estimated that 48.1 percent of all mobile phone users have a smartphone device. This is a significant increase over the 27 percent of cell phone using Americans who owned smartphones at the same time in 2011. Read Original Content

Text messaging should be a part of any business’s marketing strategy. With 95 percent of texts being read, SMS text messaging represents the most cost-effective way to break through the clutter competing for your customer’s attention and increase revenues. Read Original Content

The Gap recently completed an ad campaign combining traditional transit ads with geo-fencing technology. The campaign, which ran from February 20 to March 6, delivered 2.5 million impressions, with a 0.93 percent click through rate. That’s pretty good compared to a standard mobile click through rate of 0.2 percent. Read Original Content

Apple iOS and Android, combined, comprise 91 percent of the mobile operating system market. This information is based on the over 95 million monthly users of the Jumptap network – a targeted mobile advertising firm. Android managed to reach a 58.8 percent market share, while iOS came to a 32.2 percent level. Read Original Content

In 2011, with online coupons worth an estimated $5 billion, mobile accounted for just 15 percent - but, according to research from ARCchart, mobile's share will steadily grow over the coming years, to $9 billion in revenues by 2016. Read Original Content

Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.