Wednesday, March 07, 2012

Mobile Marketing News Weekly – Week of March 5, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Key mobile marketing stats and trends are included in comScore's annual mobile report, "2012 Mobile Future in Focus. According to the report, 48.1 percent of all U.S. mobile subscribers owned a smartphone as of December 2011, up 21.1 percentage points from 27.0 percent one year earlier. Read Original Content

Facebook has announced a new suite of advertising products intended to insert more ads into Facebook’s traditionally clean interface and to take more advantage of mobile ads, where the company has struggled. Read Original Content

According to a February 2012 YouGov survey, two-thirds of adults in the U.S. are fed up with receiving too many digital ads. As a result of this digital deluge, 20 percent of U.S. consumers say they will not patronize a business or purchase its products if their advertising becomes a nuisance. Read Original Content

Verivo is a leading provider of enterprise mobility software, Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit

Google's digital marketplace for mobile applications, music, movies and books is unifying under a new name in an effort to spruce up the shopping experience. The Android Market will be known as the Google Play Store. Google's eBookstore and recently launched music service will also be part of the Google Play Store. Read Original Content

New figures out from Jumptap indicate that in the month of January, Android and Apple combined made up 91 percent of all smartphone traffic in the U.S. mobile ad network, representing a new high for the two most-dominant mobile phone platforms. Read Original Content

Mobile video ads are more engaging than TV spots and outperform online in all-important metrics, boasting an 87 percent average completion rate (nearly 25 percent higher than online). Some estimates peg the U.S. mobile video audience at more than 150 million. Read Original Content

A group of University of British Columbia students have won an award for a smartphone app that enables paperless ticketing for events. The “goodnights” app, available from iTunes, allows users to buy tickets on their phone using the app, which stores a digital copy of the ticket that allows them to gain entry to the event. Read Original Content

Twitter has launched a new mobile advertising expansion in order to include promoted tweets within user timelines that are accessed by way of mobile apps. Users of the social network will start seeing the posts within their own timeline. Read Original Content

CommerceTel Corporation – a provider of proprietary mobile marketing technologies and solutions – announced that the Miami Dolphins succeeded in increasing their mobile subscriber base by more than 300 percent during the past year using CommerceTel’s patented mobile marketing technology. Read Original Content

Mobile payments is a sector on the cusp of exploding. The Nilson Report recently found that 73 percent of smartphone owners have used their device while shopping, yet only two percent claim to have used a mobile wallet or made an in-app purchase. Read Original Content

A Swedish company, OculusAI, has refined image recognition to a science and rolled it into a new mobile app, Productify. The app lets consumers take a photo of a product and find and purchase similar products on the Internet. Read Original Content

According to the IMRG Capgemini Quarter Benchmarking Index in Q4 of 2011, mobile sales accounted for 5.3 percent of e-retail sales, which has shot up from 0.4 percent over the space of just two years. This represents a staggering growth rate of 1,320 percent. Read Original Content

Delta Airlines is offering free in-flight Wi-Fi for passengers — so long as they’re using it to access e-commerce giant Amazon. To access the site, travelers can use their laptops and mobile devices to connect to the airline’s Wi-Fi portal, Delta Connect. Read Original Content

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You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.