Wednesday, February 22, 2012

Mobile Marketing News Weekly – Week of February 20, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Google studied online shopping behavior for the U.S. in the 2011 holiday season, which revealed a number of interesting stats. 41 percent of those who used mobile phones to shop made a purchase directly on their smartphone. 46 percent researched an item on their smartphone, and then went to a store to make their purchase. 37 percent researched an item on their smartphone then made their purchase online. Read Original Content

While actual mobile-shopping purchase transactions accounted for only two percent of e-commerce sales in 2011, the Kellogg Shopper Index – in a survey of 1,400 consumers -- found that more than half of in-store shoppers report having occasionally used their Internet-enabled mobile devices as a price-comparison tool while in stores. Read Original Content

SToday, xAd, one of the largest mobile-local ad networks in the U.S., has released its quarterly Mobile-Local Search Stats, a first-to-market report on mobile-local search usage and trends. Based on data from comScore, the growing smartphone market resulted in an influx of users accessing local information via their devices, up two percentage points from 75 percent (as reported in Q3) to 77 percent. Read Original Content

Verivo is a leading provider of enterprise mobility software, Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit

A new report from Juniper Research indicates that augmented reality technology will generate $2 million in 2012, but will jump to as much as $714 million annually by 2014. Augmented reality mobile marketing revenue will largely be driven by subscription-based services, advertising and AR-based app downloads. Read Original Content

According to the "Mobile Audience Insights Report", 80 percent of the on-the-go audience preferred locally relevant advertising, and 75 percent were more likely to take an action after seeing a location-specific message. Read Original Content

Sixty percent of people who use a smartphone believe their security could be compromised if they use it for an e-commerce transaction, according to Affinion International. Around a quarter of people associated m-commerce with an increased risk of credit card fraud and identity theft, both of which have increased significantly in the last year according to fraud specialist CIFAS. Read Original Content

Less than one-third of retailers have optimized sites for tablet commerce. Most are simply relying on their standard websites to provide an “adequate enough” tablet shopping experience, according to a new report by Zmags. “Only one quarter of retailers are ready to take a consumer through checkout over tablets, but forty-nine percent of today’s tablet owners said they plan to shop even more next year using their device. Read Original Content

Opera Software has acquired Mobile Theory and 4th Screen Advertising, two demand-side advertising platforms, rounding out its offerings for mobile publishers and advertisers. The acquisitions will let Opera expand its offering to advertisers and mobile publishers via the mobile web and applications. Read Original Content

Research company L2 recently released its Mobile IQ report, which indicates more consumers will access the Internet through mobile devices than desktops or laptops by 2015. In addition, although two-thirds of the companies surveyed by L2 have developed websites optimized for mobile browsing, just 67 percent of those sites enable commerce. Read Original Content

In a survey of 400 consumers, AYTM Market Research found that 46.8 percent of users accessing the Internet via a mobile device said mobile ads of any kind are “annoying” and 27.3 percent said they are “intrusive.” Moreover, 42.9 percent reported that they’ve never clicked on a mobile ad on purpose. Read Original Content recently introduced a new webpage dedicated to Target coupon codes. The Target shopping deals and coupons featured on the site, just as described on the Post, go across consumers shopping across multiple categories like electronics, clothing and shoes, home furnishings and decor, and more. Read Original Content

Ad Age has learned that advertisers will now have to spend just $100,000 for Apple mobile campaigns running in iPhone and iPad apps, down from a previous $500,000 threshold and a significant reduction from the initial starting price of $1 million in 2010. In addition, app developers will receive 70 percent of ad revenues from iAds running on their apps, vs. their previous 60 percent cut. Read Original Content

Modiv Media has announced the release of Modiv Social, which is the first solution in the industry that allows mobile-social coupon sharing and which has been designed to enhance the Modiv Mobile shopping solution, which leads today’s retailer branded options. Read Original Content

Groupon has acquired two US-based mobile start-ups as it hones in on the mobile market. Groupon acquired New York-based start-up Hyperpublic for an undisclosed sum. In addition to Hyperpublic, Groupon has acquired Kima Labs, the maker of mobile barcode-reading app Barcode Hero and mobile payment app TapBuy. Read Original Content

Supermarket chain Woolworths has unveiled a virtual supermarket in Melbourne. The temporary billboard, which looks like a real supermarket shelf with images of 120 key grocery items, enables commuters to purchase products by scanning the barcodes on the billboard with their smartphones. The barcodes take users to Woolworths' mobile phone app where the store's full range of 40,000 products can be purchased and delivered to homes and offices within hours. Read Original Content

Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.