Wednesday, February 15, 2012

Mobile Marketing News Weekly - Week of February 13, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

AdIQuity, a mobile ads platform based in Bangalore, India, has announced it is now serving 14 billion ad requests per month across 220+ countries. This signifies a growth of 600 percent in the last nine months of operations. Read Original Content

Madhouse, China’s leading Mobile Marketing Company has entered India to capitalize on the ever-increasing demand for customized mobile marketing solutions. Read Original Content

eMarketer estimates that the number of smartphone users will rise 44 percent this year to over 106 million. And as these users continue to do more activities on their phones, their likelihood of exposure to mobile advertising becomes assured. Men between the ages of 18 and 29 were significantly more likely than women to recall having seen a mobile ad on their mobile phone, at 69 percent. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit

After a recent study, the IAB predicts continued mobile marketing growth, as 72 percent of the 300 marketers surveyed planned to increase their mobile advertising budget, with 35 percent of them admitting to increases over 50 percent. Read Original Content

A report by Experian Marketing Services shows increasing levels of investment across a range of digital channels and disciplines. Based on discussions with 500 companies and agencies, 68 percent are increasing their digital budgets for 2012, compared to 45 percent of companies increasing overall marketing budgets but only 16 percent saying the same for traditional marketing budgets. Read Original Content

QR codes and other mobile action codes, including Microsoft Tags and 2D barcodes, grew a dramatic 617 percent from January to December 2011 in the Top 100 U.S. magazines, according to an in-depth study released by Massachusetts-based Nellymoser. Read Original Content

Due to the rapid growth of mobile phones in the world and the advancement of Google's mobile search advertising business, mobile ad spending is expected to grow past $2.6 billion in 2012 according to eMarketer. Mobile ad spending has been nearly doubling over the past couple years each and every year and this year is expected to follow suit. Read Original Content

Forrester Research conducted an evaluation of the top digital agencies with mobile marketing services in the United States and found that SapientNitro, AKQA, Ogilvy, TribalDDB and Razorfish are ahead of the game.  Read Original Content

Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.