Wednesday, February 08, 2012

Mobile Marketing News Weekly - Week of February 6, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

Facebook is expected to roll out a mobile advertising platform in early March 2012, a move intended to create a new revenue stream before the social networking giant goes public this spring. Read Original Content

According to Google, 69 percent of American smartphone users access the Internet every day. Data usage in the U.S. was up 89 percent in 2011. By the end of 2012, U.S. mobile ad spending is expected to reach $2.61 billion, up from $1.45 billion in 2011, according to digital marketing firm eMarketer. Read Original Content

According to research firm IDC, mobile display advertising attracted less than 20 percent of total ad spending on mobile marketing, as reported by Digiday. The majority went to paid search. Read Original Content

Verivo is a leading provider of enterprise mobility software, Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit

The global mobile advertising market was $1.5 billion in 2010 and is expected to grow to $17.6 billion in 2015. Read Original Content

Thanks to the rapid growth in active smart mobile devices worldwide, from an estimated 509 million last year to an estimated 914 million in 2012, Google’s mobile ad revenues are expected to more than double from an estimated $2.5 billion last year to $5.8 billion in 2012. Read Original Content

Mobile network company Inneractive has massive increases in mobile ad requests. Apple’s iOS and Google’s Android increased 981 percent and 759 percent respectively across Inneractive’s network. Read Original Content
Econsultancy's 2012 report found that while over 68 percent of companies and agencies are increasing their digital marketing budgets this year, just 16 percent are increasing their spend on traditional marketing channels. Read Original Content

After analyzing 164,255 pages from the top 100 magazines, Nellymoser has noted a 617 percent increase in the use of QR codes, including Microsoft Tags and barcodes between January and December 2011. Read Original Content

Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.