Wednesday, January 25, 2012

Mobile Marketing News Weekly - Week of January 23, 2012


The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

According to a report from Gartner, the worldwide market for mobile advertising is expected to grow from $1.8 billion in 2011 to $13.5 billion in 2015, roughly a 65% growth rate. Read Original Content

Thanks to the rapid growth in worldwide smartphones from an estimated 509 million last year to an estimated 914 million in 2012, Google’s mobile ad revenues are expected to more than double from an estimated $2.5 billion last year to $5.8 billion in 2012. Read Original Content

The total value of the global mobile marketing and advertising market is expected to grow from €2.6 billion in 2010 at a compound annual growth rate of 37% to €17.2 billion in 2016. Read Original Content

Verivo Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Verivo Mobile, http://verivo.com/

Groupon and Deutsche Telekom have announced that they have formed a partnership in Europe. The Financial Times Deutschland reported that Groupon is looking to make an extra €2 to €3 billion in revenue from this agreement by 2015. Read Original Content

Pyramid Research forecasts that location-based advertising will account for 60% of mobile ad spend by 2015, or $10.3 billion. Read Original Content

According to ARCchart the mobile coupon market will steadily grow over the coming years, reaching revenues of $9 billion by 2016. Read Original Content

According to Juniper Research, by 2016 shoppers worldwide are expected to redeem $43 billion in mobile coupons. This represents an eightfold increase from $5.4 billion redeemed last year. Read Original Content

Worldwide mobile advertising revenue is forecast to reach $3.3 billion in 2011, more than double the $1.6 billion generated in 2010, according to Gartner. Worldwide revenue will reach $20.6 billion by 2015. Read Original Content



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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.