Wednesday, December 21, 2011

Mobile Marketing News Weekly - Week of December 19, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Medical News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

According to ABI Research, the location based services market will likely not see success in the region of Western Europe. However, globally the LBS market is expected to grow 15 percent yearly through 2016. Read Original Content

Ace Hardware is making its first foray into advertising on Apple’s iPad via a new campaign that is featured on The Weather Channel’s iPad application. Read Original Content

Department store chain Saks Fifth Avenue is using its holiday windows to not only draw locals and tourists to its New York flagship in Midtown Manhattan, but to drive mobile-commerce sales as well. The retailer has included a customized QR code in its holiday window display that allows consumers to watch a video or access the brand’s mobile store. Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile,

Starbucks China is using mobile advertising to encourage users to check-in on the social network Jiepang as part of a holiday-themed promotion. Chinese users who check-in at locations in China can receive a free increase in their drink size. Read Original Content

PayPal president Scott Thompson said the company would make its entry into cellular deals in the first quarter of next year, partnering with some of the top 200 U.S. merchants. Thompson said PayPal could leverage its knowledge about customers' preferences and do better than LivingSocial and Groupon. It is said to be planning to target its 103 million members. Read Original Content

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YouGov recently released a research report for the United Kingdom. The report has discovered that more than 40 percent of the population of the United Kingdom currently own at least one smartphone, and that rate is expected to jump to nearly 70 percent within the next 18 months. Read Original Content

Facebook plans its first push into mobile advertising by the end of March, giving the company a fresh source of revenue ahead of a possible initial public offering, two people with knowledge of the matter said. Read Original Content

InMobi reports that based on its network data, the Malaysian mobile advertisement market grew by 37 percent to over one billion quarterly ad impressions in the third quarter of this year. Read Original Content

According to Millennial Media, the Kindle Fire is experiencing a 19 percent daily increase of mobile advertising impressions. Read Original Content

Groupon announced that a recent Groupon for a fast food restaurant in Hong Kong helped sell over 70,000 hamburgers in less than 72 hours. 40,000 of which were sold in the first 24 hours following the initial offer. Read Original Content

Recent Articles by Kevin Benedict

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You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.