Wednesday, December 07, 2011

Mobile Marketing News Weekly - Week of December 5, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Medical News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

Mobile Media Buying Platform adsmobi released a new whitepaper about U.S. Mobile Advertising trends. The total mobile advertising spend in the U.S. will jump from $1.34 billion to $2.01 billion in 2012. Read Original Content

AOL Chief Executive Officer Tim Armstrong said he’s aiming to get at least 10 percent of revenue from mobile advertising in the next year and a half, up from a “tiny” portion now. Read Original Content

Mobile marketing is poised for dramatic growth in 2012, according to a survey of 501 marketing and advertising executives by AT&T, which predicts that much of the growth will be driven by smartphone applications and mobile bar codes. Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

Pandora, the leading online radio station, is experiencing sharp growth through mobile advertising. Mobile users now account for 70 percent of Pandora’s business. Read Original Content

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Home Depot is bolstering its mobile presence this holiday season via a mobile ad campaign that helps consumers find the ideal products and gifts. Read Original Content

Facebook is acquiring the team behind social networking service Gowalla as it continues to build out its location-based services division and enter the mobile advertising market. Read Original Content

Luxury Miami shopping center Bal Harbour Shops is looking to engage consumers in between shopping sprees with a content and video-heavy iPad and iPhone application. Read Original Content

A year long analysis of nearly 9,000 mobile marketing campaigns in the quick-service industry found that more chains are relying on mobile couponing to drive traffic. Read Original Content

Fast food company McDonald’s is turning to mobile to engage and drive consumers to its locations via a new mobile ad campaign that promotes its breakfast selection through an interactive memory game.  Read Original Content

Smartphone applications and mobile barcodes are expected to spur greater innovation and sales in the marketing world in 2012, according to a new survey commissioned by AT&T. Read Original Content


Recent Articles by Kevin Benedict
Whitepapers of Note


Recorded Webinars of Note


Ruggedized and Industrial Mobile Device Articles


You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.